Application of Network Marketing in heavy industry by case analysis

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Today, MA ' Anshan St Heavy Industry Technology as an example to see the application of Network marketing in heavy industry. All along, network marketing is only applicable to FMCG, daily necessities, medical, e-commerce and other industries related to the public life, heavy industry network marketing seems to have been far away from us, today I would like to say to you, in fact, people have been doing, and do very well.

The previous section analyzes the Ma On Shan St A website, he this website does not how really, is a template station, like Ali, Baidu and so on provides what kind, does not have any bright spot. But today I looked at their promotion, only to find that they had a great effort in the network.

Analysis of its promotion methods:

1. Station Group

2. Industry Station

3, Baidu Platform (encyclopedia, know, question and answer, etc.)

4, SEO optimization

5, Marketing-oriented website

6. Forum Marketing

7. ...

One of the station group, the industry station is the most important way of marketing.

Station Group, that is, a person or a team to operate a number of web sites, the purpose is to obtain a large number of traffic through the search engine, or to the same site links to improve the search rankings. Ma On Shan St station group at least six independent websites:

Each independent site has been implanted with different product keywords for targeted optimization. And each website style is highly unified, including tonal, style, contact way, product information is highly unified. And each website distributes in the different server (IP address is different), this can more effectively form the station group effect.

Industry station information release is very large, and in search engines have very good rankings. Main promotion Industry Station:

Only hair industry-related industry stations, and are relatively high weight, the industry's high visibility of the site, to St brought a very large network exposure and keyword information rankings.

St SEO strategy is also very clear, the use of station groups for different product keyword optimization, industry station outside the chain construction, with Baidu Platform, Forum information coverage, to create an integrated network Marketing system. Station Group, how many sites pay attention to the marketing-oriented construction, using a variety of ways to establish communication between visitors, information collection.

Heavy Industry Network Marketing in fact, as well as other industries, as long as the potential users to find the network habits, the use of multiple channels, integrated marketing can achieve unexpected results.

PS: Compared with the peers, St almost did not do expensive bidding. Article Source: http://www.pshuo.com/shuo_1313.htm