Application of two-dimension code cloud service model in Internet of Things

"The Internet of Things" Twelve-Five "development planning" proposed two-dimensional code as a core application of the Internet of things, the internet of things finally from the "concept" to "essence." As the key technology of the Internet of things and electronic commerce, two-dimensional code recognition is the best way to realize the whole internet of things. The Internet of things will be more integrated into the real life, based on "cloud computing" the fast-beat two-dimensional code cloud service model, is expected to help push the Internet applications into the fast lane.

The two-dimensional code will be the first beneficiary of the internet of things.

As the key link of the Internet of things, the two-dimensional code technology started early and developed rapidly in foreign countries, and developed in Europe and the United States in chip design, terminal equipment and system applications in the leading position. Nevertheless, China still has the trend of overtaking in two-dimensional code technology and application, the market is at the critical juncture of the breaking point, a large influx of funds, two-dimensional code technology is triggering a business model revolution.

China Internet of Things two-dimension Code master read the leader of smart quick beat, relying on cloud computing technology to launch a fast-beat two-dimensional Code cloud service mode, for brand enterprises, traditional media, advertising companies, application stores, developers to provide one-stop two-dimensional code generation, two-dimensional code brand display, two-dimensional code data analysis and mining, two-dimensional code platform construction and industry solutions. "Fast-beat two-dimensional code" to achieve "cloud service" mode of Internet innovation applications, to solve the two-dimensional code can not be modified several times and capacity of the two bottlenecks.

Pengfei, founder and CEO, said in an interview with reporters: "2011 is the beginning of the application of two-dimensional code, 2012" Fast Two-dimensional code "with the major operators, mobile phone manufacturers, advertising media industry and mobile e-commerce in the field of extensive cooperation, will promote the two-dimensional code application market explosive growth. ”

The two-dimensional code will become a sensor in the O2O mode.

With the gradual maturation of the two-dimensional code industry, as well as mobile phone terminal Intelligence development, the application of two-dimensional code will be more and more, based on O2O mode of two-dimensional code shopping has been 1th stores, Taobao, Jingdong Mall widely used in outdoor advertising, everywhere subway, bus platform ads two-dimensional code shopping "virtual supermarket" Become the focus of people's attention. The two-dimensional code in O2O mode effectively promotes the interest of marketing activities, the convenience of participation, attracts many consumers to participate in the activities of the brand, and then establishes the interactive relationship with the brand enterprises.

The application prospect of two-dimensional code in the mobile commerce market is favored by the industry, two-dimensional code break through the time and space constraints, for the entire media communications industry and marketing advertising industry has brought creative change, will become the era of precision marketing the biggest driving force.

The Internet of things is a trillion-level market has become the industry consensus, industrial scale and application level breakthroughs, two-dimensional code large-scale production and application is expected to promote the application of the Internet of things into the fission growth period.

(Responsible editor: Lu Guang)