Crypton company did not expect, for the promotion of software products created by the virtual Girl became a hero, but also bring a steady stream of income. Wen |CBN reporter Zhaohui Two hours of the concert, the scene of 2,500 fans have been waving fluorescent rods, they repeatedly shouted a name: "ミク (future)!" ミク! "Outside the scene, 30,000 fans are watching the concert via a paid webcast, eager to play a barrage message (a kind of instant comments on the site, and can appear in 3 seconds in the video screen of the interactive communication mode), in the singer's Gap, a large number of play screen even to cover up invisible anything. In contrast to the fans ' mania, stage singers appear some difficult to close, no greeting, no interaction, or even see touch-because whether the hot song dance concert protagonist or friendship appearance of the guests, are 3D holographic projection of the virtual image, their song is also by software synthesis. March 9, the concert called "The Zepp of the next day" was held at the Tokyo Concert Hall in Tokyo. As the world's first to use holographic projection technology to hold a concert of virtual idols, the beginning of the sound of the future appeal even more than some of Japan's front-line stars. Advertising corners. The organizer of Japan Sega (SEGA) Electronic gaming company, as well as the first-time copyright owner Crypton Music software company (Crypton Future Media) lost no time to issue a joint notice on the big screen between the tracks, releasing the PSP version of the new game software release date. For the first Crypton companies, they may not have expected that the initial tone in the future can bring the company such income-"she" was initially only a price of 15,750 yen (about 1027 yuan) software. Strictly speaking, the beginning of the future is Crypton company to Yamaha's Vocaloid 2 speech synthesis engine for the development of virtual female singer software, blue hair Girl is to cooperate with the SOFTWARE PRODUCT promotion role image. Japanese animation (voice actors) cane Sakuya spent 6 hours to match her with the basic sound, software users can compose their own lyrics, just enter the tone, lyrics, and then by adjusting the sound of sound, sonic, intensity, breathing, and other "emotional parameters", "the first sound of the future" will be the basic sound simulation of the singing of the real person singing. The "Hatsune Future" was sold on the 6th day of August 31, 2007, with the number of sales and appointments approaching 3000 by September 12, and to January 25, 2008, which turned 10 times times to 30,000, and so far sold more than 50,000 sets. This is an astronomical figure for a year with an average of two hundred or three hundred sales and 1000 sets of music software that is already very hot. Such a sale seems hard to imagine, with a 4-version failed predecessor in the future. Crypton Company's original sound imitation software is composed of two men and two women, the first opposite to overseas market sales,English pronunciation, software sealed on the box are printed on the lips of men and women respectively. Because the Anglo-American market has different English pronunciation habits, they are not the best way to sell out; the second pair to Japanese pronunciation, sealing box design also for the cartoon version of the role of the whole picture, the female role than the male role sold more than 2500 sets. Crypton Company's boss, President Masai Ito decided to return to the Japanese market, and the user mainly aimed at the otaku. "When it comes to Japan, the key to using it is anime. "-this is an industry that has developed deep bone marrow in Japan, and otaku has increasingly become the most important consumer group in the Japanese animation industry chain." This is the man Masai Ito is looking for. In order to promote their own software products, Crypton's planning staff to find the illustrator Kei, designed for the software blue black dress 16-year-old girl shape. July 12, 2007, the Maiden has her own name: The beginning of the voice of the future, the initial tone refers to the "first sound", "Initial Vocaloid 2", the future will mean "vocaloid symbol of the future of the possibility of music." This software is not designed for beginners to use, for the first contact with electronic music production users need a period of time to adapt, but Crypton for the beginning of the future network creative workshop to collect music works, Masai Ito described it as a display of personal talent and creativity of a door, "I want to do is how to expand the door, Makes it easier for people to develop the creativity that leads to this door. "This network creative workshop has no advertising, zero income, Crypton not to rely on it to make money, but users upload a large number of original and" Sing "song video, these works through video sharing sites such as YouTube and NicoNico animation spread, Let the first sound of the future sweet sound and refreshing cute image of the hearts of otaku, more people want to make their own works, the first sound of the future will also be sold. For example, the most typical "Ievan Polkka", the song adaptation of the Software on the 5th day after the release by a user uploaded, originally just because "feel interesting" and create, in simple video, three head (1:3 of the cartoon image, more for cute styling) The first sound of the future with a super-Meng expression while swinging a spring onion, while singing a lively polka. Whether the viewer feels cute or brain-dead, the song has become so popular in the internet that Crypton thinks the propaganda effect of the work is far more than 1 million yen. With the accumulation of popularity, Crypton company really began to make money. Masai Ito and all the Japanese animation industry companies to choose a sound and sustainable way of investing-people licensing. Comics, music CDs, games, ringtones downloads, books, clothing, posters, dolls, even car stickers ... Masai Ito found partners in various fields, acknowledging that most of Crypton's revenue comes from licensing businesses that work with outside companies, rather than initial software sales. But the first sound of the future popularity also caused some trouble. Because of the Japanese musicThe copyright society began to manage the song's future, and her fans blew up the pot. It is the interest relation that touches the user nerves. On the one hand, the Japanese Music Copyright Association put on a foot, asking users to pay for more than listening to the use of music royalties, which makes them furious. On the other hand, users feel that the music copyright should belong to the composer, not the registered "Hatsune Future" this virtual figure, not any data agencies-including Crypton company. and music copyright fees through the Japanese Music Copyright Association, record companies and various agencies of the "middle squeeze", will eventually reach the creator hands. Several companies are at the same time in dispute, and they are routinely apologizing. Ito has redeemed some reputations by using a measure similar to Taobao's credit rating-creators are motivated by viewing the user's evaluation, and may be able to get creative money. In the future, she continued her "star performing Arts" and became an idol that more and more people knew. Even the Japanese government's 2009 overseas propaganda magazine "highlighting Japan" also introduced her to "Virtual Idol". After the beginning of the sound of the future, Crypton also launched the second generation of software products "mirror tone Bell/company" and the third generation of "tour sound stream song/Patrol sound Flow Incense", these new products include both male voice, but also joined the English song database. In the March 9 concert, these virtual singers are acting as special guests friendship appearance, with the beginning of the next dance karaoke song. They stand on the transparent wall to give their fans a free charm and then reap their screams. These idols have even changed a few sets of modelling, during the period of the band to help her warm up, but also a reality dance combination on stage. When the virtual and the reality of the intersection of increasingly blurred, the first sound in the future, she is not the only price of 15,750 yen application software. Contact Editor: zhangsonghao@1cbn.com
The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion;
products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the
content of the page makes you feel confusing, please write us an email, we will handle the problem
within 5 days after receiving your email.
If you find any instances of plagiarism from the community, please send an email to:
info-contact@alibabacloud.com
and provide relevant evidence. A staff member will contact you within 5 working days.