"Application Treasure" launched mobile internet launched the "living room" scramble

September 25, the domestic first-time All-star app talk show "Application Treasure" officially landed in Qinghai satellite TV, with the popular TV series "Gujian Tan" the outcome of the same file competition has set a very good ratings, Chen Weixian in the "Application of the book," The Wonderful interpretation of the evening became a Netizen hot topic, Even the top ten hottest topics on Sina Weibo day.

The more important value of the application book than the ratings is that it means that the mobile internet has captured the arrival of the user's living room, or even the landmark event that the media has transformed into the mobile internet age. "Application Treasure" ingenuity to the app as the topic of the main line, through the interaction with the star, network Reds, deduce the colorful life of mobile internet.

This file by Qinghai satellite TV and Tencent's Android application store to create large-scale entertainment program, by Lin Ka, Ma Rui and just host. On 25th, the premiere of the program, the popular niche Chen Weixian Guest "Application Treasure", generous blasting their own how to use mobile phone camera application, Big show their own "about the photos of those things." Wu Queen Sha min Son, the most beautiful green Olympic announcer Wu Xiaojin, "Xiao Yang Power" Mengjiao Xia more in the scene to demonstrate their favorite photo "God-Class" APP. In the application book, a piece of app has become a more dazzling star than an entertainer.

Figure 1: Chen Weixian Guest of the first "application Treasure"

In the star interpretation of the app behind is facing the mobile life, whether the star or cock silk, has been difficult to escape his palm. According to the 34th China Internet Development Statistics Report, as of June 2014, China's mobile phone users reached 527 million, mobile phone use rate for the first time beyond the traditional PC, become the first major internet terminals. "When everyone's entertainment comes from the phone, we have no reason not to do it," he said. We want to embrace the new entertainment ecology brought by mobile interconnection. Qinghai TV program director Li said.

In fact, the "Application of the treasure" also does effectively through the spread of television media and mobile internet. As a TV variety show, "Application of the Treasure" to become popular mobile internet audience knowledge, to understand the trend of the new app channel. Mobile Internet life is through the traditional TV media, in the "living room" to supplement, infiltrate the user's daily life, promote the mobile internet in the audience group of rapid popularization.

At the same time, Tencent application treasure will be "the application of the book" To create a new "TV distribution" platform, domestic and foreign well-known app successively "Taiwan" debut, this program has undoubtedly become the app to expand the user base, improve the reputation of the best marketing platform. Through the first "application of the book" It is not difficult to see, this variety show skillfully the app and star, entertainment elements to integrate, so that the audience more cordial, naturally familiar with each app.

Figure 2: The audience can scan the code directly download star recommended app, close interaction with the program

In the entire program, app runs through the whole, the display form more stereoscopic, diverse. In the host talk show link, dozens of popular app is one by one ridicule, some of them are born some popular network classic app jokes, in the interactive link, stars and Internet reds will be introduced in detail recommended app, and the end of the program broadcast the homemade drama "Simply impossible" is simply tailored for the app, The above two links are successful use of humorous display form, let the audience in-depth understanding of each app "core value", in addition, the program broadcast process will also show the app two-dimensional code, for viewers to scan and download, to achieve close interaction with the program. From this, the "Application of the Treasure" has opened up a brand new app marketing channel, let mobile internet marketing directly to the user "living room."

Cross-screen fusion has become a commonplace topic, but because of the limitations of technology, cross screen technology is not widely used in real life. "The application of the book" on the Cross screen has a new interpretation: TV viewers can access the most popular app information, understand the coolest mobile internet lifestyle, and mobile internet developers, CP vendors can be the TV media as a new marketing channels and access.