Apprentice Xiali in China for many years master Dafa two into the Chinese and quit

Source: Internet
Author: User
Keywords Xenia Senya Xiali car
Tags .mall brand logo company joint market no longer returned started
Relying on the technology of DAFA output, apprentice Xiali once popular, did not think the master but Sanpan bad luck. Drawing: Zhang Xujun disciple scenery into the world, the master went out to be beaten full head is a bag.  Japan's second-largest car brand, which authorized its technology to Tianjin cars 23 years ago and built a rage Xiali car, returned to China more than two years later, withdrawing from China ——— the country that has just successfully promoted the world's largest auto market.  The company said yesterday that its Sen-ya model would no longer use the Dafa brand to suspend its Chinese partner, Faw Lo G, because its own brand was less well known in China, leading to poor sales. As a subsidiary of Toyota Motor Corp., which specializes in making small cars, the company started a joint production and sales of Xenia mini cars in China with FAW-Jilin Automobile Company in June 2007.  Since then, Dafa brand logo will be from all sales outlets nationwide exit, but will continue to supply the engine and other components. Dafa signs to withdraw from the national outlets learned that from next month onwards, Senya will change lo G O, Dafa brand logo will be from all sales outlets nationwide exit, but Dafa set up in the domestic institutions remain unchanged.  Dafa also said that after the brand withdrew from the Chinese market, it would continue to supply the engine and other parts for FAW. Senya is a small multi-function passenger car, started in June 2007 with the FAW cooperation. As a Toyota-controlled subsidiary of a small car, Dafa started a joint production of miniature vehicles with FAW-Jilin in June 2007, with an initial plan to produce 30,000 units a year. Dafa has set a target of 3% of China's auto sales by 2010.  In 2008, however, its overall sales in China were only 5100, a far cry from its initial market target. Dafa is a famous Japanese small car enterprise, 23 years ago the technology was awarded to Tianjin Automobile, Xiali car, Huang rage.  Even today, according to the Japan Federation of Automobile Sales Association announced in June Japan's new car total sales rankings, the big production of micro-car m O V E also ranked third, monthly sales of nearly 15,000 units. Two degrees of cooperation with FAW the global carmakers rarely suffer sales in China, which is one of the only growth markets for car demand in the recession. As the global strategic model of DAFA, the "new concept of the SUV" for the slogan of the Sen-Ya spear pointing to the Honda Fit and Nissan Granville.  However, the DAFA model itself is passenger and freight dual-use, positioning and fit Enwie "dislocation" let Senya in the low-end micro-car market "stand out from the crowd", but the excessive pricing and chaos of the channel so that Sen ya lost the actual competitiveness, eventually sadly exits. In fact, before this, Dafa and FAW Group have had a failed cooperation. 2002 FAW Group restructured Tianjin Auto for Faw Xiali and Faw-Wah. Subsequently, 16 years did not launch a model in the Chinese market for Faw-Hua Li introduced a multi-purpose Cheterio, with "Tatsu Road" brand in Tianjin production. However, due to high prices, sales in the following yearsFloated up and down in 200 units, and were eventually forced to stop production in 2006. May 2006, Dafa and FAW-Jilin joint venture to establish FAW (Jilin) Body Parts Co., Ltd., holding 50% of each, specializing in the production of cooperation products, the body of the product hanging signs. However, Senya's listing has not brought a turnaround in China, which has sold only hundreds of vehicles a month in the two-year market, and is now forced to change its standard.  Although the institutions in China have not changed, the future of Dafa in China is no longer apparent. Newspaper reporter Lin Jinwen
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