Apricot Trees CEO Zhang Sheng: through mobile internet to make doctors more efficient

Photo of the founder and CEO of Apricot Grove Rose

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Investment industry June 20 News, in the Qing group sponsored the "third China Medical 1152.html" > Health Industry Investment Conference, Apricot Tree CEO Zhang said, Apricot forest to solve the problem is how to pass the modern mobile internet technology means to make doctors more efficient, Can improve his work easily.

The following is a transcript of the speech:

Zhang Sheng: I was the apricot tree rose, I studied medical background, formerly in Concord Reading, and later in the United States to study and work. We want to solve a problem, how can the modern mobile internet technology to make doctors more efficient, can improve his work easier, now the product is mainly for clinicians, covering about 15% of China's clinicians. Mainly from the literature, reference materials, the collection of cases, sorting for the clinical Doctor service. Zhang Sheng: we face the doctor, we choose from the doctor this angle as a cut mouth has several prerequisites. First China's entire medical industry chain, the core or most important part of the resources are in the hands of doctors, and they basically decided to China's 60% or 70% of the spending. The second China because of the hospital system, basically belong to a government subordinate institutions, and hospital business is not a complete enterprise behavior, whether the threshold of entry, or the cost of negotiations will be relatively high. We think that if we serve our doctors well, we will use the Internet as a means of serving the doctors as individuals in this profession, rather than going to the hospital roads.

The doctor's work is very busy, he has a lot of needs, we serve him well, the potential business value is large enough, so decided to choose from this perspective. Zhang Sheng: Behind the Doctor is a lot of pharmaceutical enterprises and medical device enterprises. Their marketing goals, in addition to OTC, marketing goals are doctors. So this part of the year in China nearly 100 billion marketing costs, mainly spent on pharmaceutical representatives and conference marketing. If you can create a more efficient, lower-cost approach from the middle of the market, it's possible to cut into some of the market. Zhang Sheng: The biggest challenge for us is people, how to put a very good medical background, understand the needs of doctors and the internet background, very good to put together, to understand each other what they say, Make good products. This is a relatively big challenge. The challenge of the business model is that for our type of business, how much budget they can put into new channels is a question mark, yes, but not so fast. Today, Professor Li talked about the future of this value chain will be gradually banned, which is good news for companies like us.