April Fool's Day, internet jokes and fake

Also transplanted in the European and American Festivals, April Fool's Day is China's Internet enterprises battleground. However, unlike Valentine's Day, April Fool is not easy to produce trading value, but more lively degree. "Well-meaning jokes" by internet companies to play the wind, and then can catch the wings of marketing, for some look at the true but harmless jokes, such as Tencent headquarters will be moved to Antarctica in 2017 ... People laugh at these jokes and even turn around in the circle of micro-trust friends.

But when the Internet enterprise marketing more and more, more and more real, even professional journalists are difficult to judge. For example, Baidu at a breath launched the smart pillow "Baidu Huhu", smart wear "Baidu bead Ring", the Magic Lamp search, support "heart pay" and "accosted the fund" Baidu Wallet, such as a number of new products; and Ali Department is brewing Alipay "in place" social system, matrix+ intelligent equipment sharing, a car student bus, day cat "Flow Cat" and other plans ... These true and false news really bothered the news editors on duty.

But to put it another way, even if the news cannot be falsified, it is only a matter of time, because from the technical dimension, as technology advances, such as "in-place" systems, "heart pay" will surely become a reality. Alipay's staff even cited last April Fool's Day Alipay "empty Pay" (via scanning authorization, set limits, can be assigned to any kind of value, with the kind to pay the concept has become a reality last year, Ma Yun in Germany to demonstrate the "sweeping face" payment, Alipay and millet hand ring and other hardware equipment collusion can be dressed to pay ...

And then look deeper, the above to borrow April Fool's Day planning of the Internet jokes is actually the company in disguise the development direction of the material. It is well known that Baidu, which has aggressively entered the big data concept, is laying out a variety of intelligent hardware areas, pillow, bead ring can not become a reality, and the Magic Lamp search (Holographic projection technology) more closely related to its core business search, Alipay "in place" system is the payment of credit and large data concepts of the perfect combination of That is, the future through an app, users can seek help from strangers around, this relationship through paid transactions completed; Coincidentally, with the help of micro-letter "Shake to identify the song" function, Tencent has planned "shake a shake to identify the smell", this is undoubtedly the ideal extension of micro-letter function.

And from the action after April Fool's Day look, a car student bus plan and Alipay "in place" system is indeed the case, at least already is the laboratory products, which seems to have continued last year "empty pay" of the launch path.

Whether it's a regular user or a media, experts, pay attention to the Internet business trend is human nature, but in view of the system, risk considerations and other limitations, internet companies often difficult to come up with specific products to the user to show the development concept, but April Fool's Day undoubtedly gave them the opportunity to open the brain hole, through the advanced but smart product image, Internet companies can easily display the focus direction to the user.

April Fool's Day, do not take seriously, also do not take it seriously, perhaps not to wait until the next April Fool's Day, the joke can become a reality.