Archie and Tcl announced the launch of a variety of new smart TV products this afternoon

Archie and Tcl this afternoon announced the launch of a variety of smart TV new products, of which 48-inch low distribution of TV prices down to 2999 yuan, the high version of the main 4K HD priced under 5000 yuan.

Archie Art CEO Gong in the press conference said, Archie Art in 4K High-definition platform on the UI design optimization, and opened a dedicated 4K high-definition video zone, but because the current 4K less, Archie Art can only do as much as possible to collect enough resources to the user. Gong special emphasis in addition to price, Archie Art this year to get the unique resources is also one of the competitiveness of smart TV.

There is analysis that Archie 48-inch TV price down to 2999 yuan is mainly for the IPO, for video sites, the PC end has become saturated, mobile end, although the growth rate is very fast, but from the advertising and capital market recognition, the living room end is more recognized, Archie Art and TCL push 4K TV and 2999 yuan of Low-cost TV is mainly to obtain the recognition of the capital market, thereby increasing the price of the IPO.

With the September Archie and Tcl released the intelligent television, 4K and Low-cost is the main concept of the product, but because the price of the next, Archie Smart TV price will be similar to music, millet, will face the latter's competition.