Archie Art and TCL launched the Internet TV tv+, joined to occupy the living room of the tide

Absrtact: The traditional TV field has one more Internet spoiler. Rob on September 5 before the millet released TV, last night, Archie Art and TCL jointly launched the Internet TV tv+, joined to occupy the living room of the tide. TCL President Li said that TCL and Archie Art cooperation

There is another Internet spoiler in the traditional TV field. Rob on September 5 before the millet released TV, last night, Archie Art and TCL jointly launched the internet TV "tv+", joined the wave of the living room to occupy.

TCL President Li said that TCL and Archie Art cooperation, hope to play their respective advantages for the color TV industry Internet, it transformation to provide a useful exploration.

Internet TV is not new, traditional TV manufacturers have already begun to try. However, compared with the concept of light assets represented by the Internet, there are significant differences between the two sides from the aspects of history, culture and concept. Archie said: "The operation of the industry has specialized, video site itself can not do TV, but to work with traditional hardware manufacturers." ”

According to the reporter understand, TCL and Archie Arts cooperation has a division of labor: TCL is responsible for hardware design and manufacture, channel sales and after-sales service, its huaxing photovoltaic panels, Archie Art is responsible for the Internet enterprise content, technology, products and services, TCL at the same time to Archie Art technology, content and other support to pay a certain fee.

In the business model, Archie will not participate in the "tv+" in the hardware sales revenue, more fancy is to get more than a new terminal contact with users. But Archie in this project's profit source, more will be in the video advertisement, even the future developer ecology builds realizes the profit.

"Tv+" is the Archie art of the Internet TV strategy "Archie Art Inside" the first terminal products; the next step of the Archie art is the TV box for the stock market, and the third is to cooperate with a number of TV manufacturers to fully implant the content and service of Archie art.

In Gong's view, "The television vision experience has the incomparable advantage of PC and mobile devices, and once it has excellent user interaction, Internet gene and open platform application, the TV is expected to revive and the user is expected to return to the living room." ”

At the moment, Archie and Tcl have a lot of competitors. The video's Super TV is on sale, and Lenovo, a well-known PC maker, hopes to get a new profit growth point with television, launching the concept of a four-screen cloud; Millet is through the integration of resources, from software systems, Internet services to the hardware transformation, is to promote "multi-screen integration" Strategic Youku Potatoes It is reported that in July this year, the Internet television project was formally established, and formed a large-scale team of research and development of the box and Internet TV and other hardware.

"Now the Internet companies in the field of television competition, like 2005-2009 years video site competition, to input and the user-oriented, only the size of users come up, it is possible to talk about profitability, scale of advertising and the breakdown of the pay will be the main profit model." A video industry insider told reporters.