Archie Art and Tcl teamed up with other video site How to rob the living room?

In the September Beijing, in addition to ushered in the gradual cooling of the weather, there is a lump of all kinds of press conference: smart phones, smart wear products, smart TV, a variety of new products are scrambling to come out, lest they attract attention. One of the more interesting, is last night Archie Art and TCL jointly released the tv+ Intelligent TV, this is the industry's first time by the traditional TV manufacturers and video web site direct cooperation, so that the content of the video site directly in the TV screen display, according to Gong own saying: "Archie Art Inside" Will be an important means for Archie to expand its scope of service. Since May 7, X60 has released the Super TV, a short four months, Archie Art has been the second direct intervention in TV VOD service video site. Everyone can see, Youku, Tencent, PPLive are also racking their brains to find the best way to seize the living room. How many roads will it take for video sites to reach the other side of the victory? The simplest and most outrageous way: Don't worry about a few roads, I'll just fix one I think it's best to go. This is what Le sees. The advantages of course is strong autonomy, not by the impact of partners, can be very direct in accordance with their own ideas to design products and marketing methods (insert a WORD: In fact, marketing methods can also be seen as part of the product), from the product experience to maximize the satisfaction of the target audience needs. But correspondingly, from another angle, since the plan to build their own roads, from the design drawings to the construction supervision and even the future of road maintenance can only put all the problems themselves, music video in the beginning of sales, the continuous burst of product quality problems and poor after-sales service ability has brought a greater negative impact on their own, in the foreseeable future , the impact is likely to continue. The best way to do this is to find a suitable companion and move forward together. Tcl and Archie Art is this approach: Archie Art needs to extend its own video services to experience the best, the Chinese most inseparable from the TV screen, it is bound to find a suitable hardware platform; Must be in the user's longest consumption of VOD on the relative and competitors have a significant lead in the breakthrough. Tcl has a wealth of hardware product production, sales, service experience, tens of millions of shipments per year can be in the purchase of parts directly to obtain price advantages, but also very important is its own huaxing photovoltaic can be the most economical way to provide a panel; Archie Art not only in the content of rich copyright content and homemade drama content, and has a complete CDN system, able to provide high-quality network video services nationwide, the two sides of their own conditions and demand so consistent, the next thing to be solved is in the joint development of products, such as a series of problems. The most steady way: small steps to run, the road to go step by step. and Archie Art and music depending on the difference is, there are some such as pplive video sites, no one is ready to eat directly into the fat, but first fancy a larger TV stock market, using set-top box orDongles and other lightweight products testing. The advantage of doing so is to help users reduce the cost of consumption, on the other hand, for video sites, the cost of making a set-top box or dongles is directly negligible compared to making a TV, and the development cycle and flexibility are dominant. The most overbearing way: What road is not road, to the posterior all by me to control. This is a possibility: the Internet companies to take similar to micro-letter and other OTT applications, directly take over the entire application of the operating system, so that equipment manufacturers become a pure platform. Imagine a scenario in which the future of smart TV, with only the appearance and size of the hardware configuration and the difference between the unified installation of an operating system; but just as telecoms operators such as China Mobile are unwilling to be the conduit for micro-letters, TV-equipment makers also do not want to make their own hardware alone, So this kind of cooperation model wants to achieve, still need arduous business aspect discussion. In fact, no matter which way to use, really can let users buy, or excellent product design and experience. @ Intelligent TV Industry Observation team has got the Archie TCL tv+ TV, we will be the fastest speed to complete the evaluation, please look forward to!