Archie Art CMO Wang Yujun: The change of marketing mode in the era of large data

June 6, 2013, 2013 Sixth Annual Gold Award International Creative Festival launched in Shanghai, from the national 100 professional guests gathered at the scene. Chinese Video Marketing representative characters Archie Art CMO Wang Yujun invited to attend, quite oriental charm fashion dress up stunning audience. She's on the scene. Archie's Theme, "Video marketing in the big Data Age", which will be shared at the global Creative Leaders Summit in November, has aroused great concern among participants. Archie Art CMO Wang Yujun pointed out: "We will usher in a big data era of the marketing model change." When consumers become the main driver of the market, it is a compulsory course for each brand to explore the consumer demand hidden in the big Data cloud. ”

What we will do in the big data age, the question that Wang Yujun raises, opens up a door of infinite imagination. In the future, how to accurately identify consumers, optimize the creative advertising, more targeted creation of video content, to achieve more possibilities, as China's video industry leader, Archie Arts by a series of substantive actions to inspire the industry.

All along, the advertisers used "My advertising fee is half wasted, but I do not know which half" to ridicule the traditional advertising mode of obstacles, until with the in-depth application of large data platforms, this traditional situation will be completely overturned. Relying on Baidu massive search data, through Archie and PPS data, in a unique, authentic and credible large data platform based on the Archie art can more accurately analyze consumer search and video viewing behavior data, so clearly positioned each network users to seek solutions and hidden in the consumer demand, Leading the brand through the fog of direct hit target. Based on this unique advantage, Archie Art launched the most accurate SMD advertising form "A search hundred map", once put on the market to obtain a warm response to the brand advertisers, Samsung, Land Rover, Fiat and so on have joined the "a search hundred Ying" precision camp. From the traditional media purchase mode to more effective crowd purchase mode, Archie art overall led the Big Data age video marketing value upgrades.

This November, Wang Yujun will join BBDO, DraftFCB, ZenithOptimedia and many other international 4A advertising company's Global CEO, chairman, the top of the domestic media Communications Group at the highest level to attend the sixth session of the global Creative Leaders summit in Shanghai. At the same time last year, she took the famous artist Wu, Anjisi Group chief executive of Greater China to attend the global Creative Leaders Summit of the annual Gold Investment conference, and how to launch the quality marketing in the multi-screen era in-depth discussion, became the focus of the summit. Continue last year's wonderful performance, analytic Big Data age video marketing way, Archie Art will meet with the marketing personage again meeting the event.