Archie Art Gong: Advertising revenue 10% from Mobile end

Archie Art CEO Gong Sina Science and technology news August 13 afternoon, the 2013 Internet conference in Beijing, Archie Art CEO Gong received Sina Technology interview, said that the current advertising revenue has 10% from the mobile end. The following is an interview record: Sina Science and Technology: Archie Art and PPS integration has a period of time, now how the effect? Gong: Archie Art and BBS merged the News May 7 reported that from May 7 merged news announced so far about 3 months time, probably less than one months time to complete the adjustment of the main structure, in fact, few people involved, the main benefit from the original two business difference is relatively large, One is PC client with mobile client, Archie main business is based on the network of PC, one is heavy flow, the other is heavy brand, of course not unique, each other's fancy. Therefore, the business differentiation leads to the merger process is relatively smooth, of course, two aspects of close cooperation also related. What do we pursue next? Is the remarkable effect of the merger. From some people, bandwidth, equipment input has been some return, but we do not want to say that synergy efficiency in saving money, more is now income, but the income may also need six months or more than a year time to reflect, especially we are facing the advertising market is the brand advertising market, Advertisers do the budget is in the year, so next year is the key, and this synergy can play full, is the embodiment of next year. But it is very good to see the trend in some income growth which is not qualitative and quantitative. At the same time, the user experience is very good, some resources on both sides, some do peer-to-peer sharing, exchange and sharing of people, both sides of the technical products improve the level of operation, to help in this respect, in the user experience has now received some returns, I believe this return is still continuing, This is some case of a merger. Sina Science and Technology: Archie Art Mobile End advertising price is more expensive than the PC, do not know how the current commercialization of the progress? Gong: It's going very well now, but this goes well based on our own estimates at the end of last year, where nearly 10% of advertising revenue is coming from mobile users, and the tablet unit is about twice times the price of a PC screen, and the ads on mobile phones are slightly higher on PCs. Traditionally, we don't think it's important to see video with what terminals, the most important thing is what people watch video, so we from a technical point of view, now in large data input is very large, with large data to do accurate advertising system, in doing user behavior analysis, in doing User Content recommendation, etc., This way to allow users to experience better, so that users see the ads more in line with his needs, so that advertisers advertising the effect of better, this is a direction, so the future platform will get through, advertising when the brand will get through, according to the effect of billing, this is a major trend, Of course it takes 2 or even 5 years to form this process. So the advertising of mobile terminals this differentiation is a must go the way, and fromEarly look very good, I hope we get a chance, in the industry's mobile advertising video monetization can achieve the highest priority, to obtain the opportunity to occupy the largest share of the market, is now done, but more importantly, until the mature stage of the market. Sina technology: This maturity is probably what time? Gong: I reckon it will take another two or three years. Sina technology: I found that the ad although up, but the ad PC end of the time has been pulled long, these have no impact on the user experience? Gong: This is relative, the beginning of a small ad, not every piece of video in front of the ads, and then each video in front of the ads, from one to many to 10 minutes. Internet video screen Small, advertising content is not so strong, or trend advertising more and more. But one of the biggest differences with television is that internet video can do accurate positioning, so as far as possible to the user's ads are acceptable to users, he completely rejected the ads as far as possible to avoid, of course, this is a statistical law, not every advertisement is completely accurate, statistical law is such a trend, so fortunately, It's still in the growth phase. Sina Technology: We said before to do UGC, this part of the integration after the progress? Gong: Currently in the preparation of technical products. Sina Science and Technology: Archie Art is the HD genuine, do not know UGC hope from which angle to do? Gong: Different brands, the main areas of the current stage, domain or use of PPS this field to do UGC, why said the current stage is not in the promotion, not in the operating stage, or in the initial stage, because Archie, Baidu's resources to the PBS UGC contribution increased 3 times times, so the original processing capacity, A large number of current development work to solve, data volume explosion caused a series of problems, it is estimated that it will take two or three months to solve this problem, if the technical aspects of the problem solved, the back will be large-scale to do UGC operations. Sina technology: There are mobile aspects, I know that love Qi art itself through to the video network only a terminal, we are also doing some social products, including a variety of products, I would like to know these products can actually bring how much users, or just a try? Gong: In terms of trends, I think the video business is two of DNA, one is video, one is SNS, this SNS is broad, also include the formation of users to share video and from SNS to obtain this user's friends in the video, these are the need for large data to do analysis, and video site, In addition to using the current video network, they should have a social gene, the role of this gene is nothing more than that, for the viscosity of users to allow users to stay on their own site longer, to obtain more content, and second, let the users of friends concerned about the production of these large data, for the recommendation, search to play an auxiliary role. Sina Technology: What is the idea of Internet TV? Gong: Reading screen fusion is a trend, the user's demand is content, so demand a content in different occasions through the appropriate terminal to watch video, so ArchieArt Terminal broadcast this thing is must do, just like the content of Archie in the mobile phone on the same, on the Internet TV will certainly be able to do. Sina technology: Why not do their own hardware? Gong: I do not think I do TV this way is a better way, I still think we are with the existing good hardware manufacturers to cooperate, the main brand is their, we are a support. Sina technology: About the current capital mergers and acquisitions are particularly active, including the current share of stocks active degree, these years is the best, now see the capital is really warmer? Gong: Still feel a market expectation, since the last two years have led to an underestimation of the value of the terminal, the capital market has always had a return on net worth, coupled with the relatively good performance of some of the emerging Chinese companies in recent two years, and only the early days of better performance, but the capital markets are forward-looking and may try to Look at these emerging enterprises and old enterprises in the next few years is not a better prospect, or to do a try, so as a Chinese enterprise, the future may be an opportunity to make their business real good. Sina technology: Next Archie Art how to develop? Gong: First, the development of multiple terminals, multi-platform development, whether it is a Web page or client, is constantly mobile client or PC, this is a difference, of course, there is the resources of Baidu is born with the difference. The other is homemade content, our focus this year on the homemade content that is the key to interview interaction, the TV ratings are good, the traffic on the network is also good. Television ratings last week the highest point is 0.9, the national simultaneous section of the four arts category, so we think the small test is successful, so we will invest more in the interview interaction, of course, the ultimate goal is not to say the high ratings on the television, but that our program on the network traffic is very high, very high, on the television broadcast is also good, This is our main objective. Sina Technology: How to consider the listing? Gong: The listing has not yet, or two, one is the capital market plan, now can only say warmer, on the other hand, their business needs to do, so I hope that our own business to do some strong, and then seriously see the listing.