Archie Art Ma about how to compete with big data video boss

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This year's "Life needs to debunk" and "Soul Ferry" in the online formation of a hit frenzy. For the production of these programs, Archie mentioned a hot word "big data", specifically how to use large data to play the Internet film and television, we learn MA.

"Host Ma has been busy for two years because he took the job of chief content officer of Archie." There's a MA, a homemade program, recently created many miracles, such as the product from the traditional transformation to the Internet, "Heroes of Chinese Characters", the first season, the ratings ranked third in the country, ranked in front of the "good voice of China" second quarter and "Happy boys" are all investment hundreds of millions of yuan and brand continuity of the trump card. This year's "Life needs to debunk" and "Soul Ferry" also formed a hit frenzy online. For the production of these programs, Archie refers to a hot word "big data", specifically how to use large data to play the Internet film and television, we learn MA experience. 】

Ma's "Most ruthless" weapon is data torture.

1. To find users by means of large data, even to find hardcore users.

According to reports, will Archie art users of the gender, age, education and other parameters, input large data system can analyze what the user likes content, and then study this batch of users of the hot search words, you can dig out some points of interest, as a writer content reference.

Archie large data show that "life needs to debunk" the main "debunk" a group of people-Young and highly educated urban women, pay attention to personal development, keen personal consumption, keen on urban romance drama, "where the father to go" seriously affected, attention Wang Yuelen, Zhang and other people.

2. Find writers and directors by way of large data.

Ma mainly uses large data to verify his hypothesis. First is the writer Tintin Zhang, her original best-selling degree and Baidu index in the novel best-selling list in front. The next is Director Wang Yuelen, "Where's dad" to make him very angry. As for the cast, you can also use the data selection. The show has a lot of new Jin "Male God", in addition to Wang Yuelen, "where the Father go" in the Zhang, Guo also friendship out of the mirror.

Ma found Wang Yuelen, "Where is Dad" has not been broadcast. But he uses the data to analyze, Wang Yuelen director to do this kind of modulation of the thing is no problem, then he uses the audience analysis to compare with Tintin, found that the two are matched.

3. Even the use of large data to produce refined version.

Like "Today's headline" Basically no edit to do the audit, from the truth, the video can be directly in the future with large data editing.

Full use of large data to "screenwriter" is still in the experimental stage, but large data can be automatically produced by the "refined version of the program." Archie has "where Papa goes" for 30 minutes and 45 minutes in two fine editions, which come from large data products "green mirrors". Green Mirror was born in the Archie art two it otaku prank. At the beginning of 2013, Gong recorded "Day Up", they know that the boss does not adapt to entertainment, want to know which users can endure gong boring, from a large data system to extract a few modules to create a tool, cut out "Gong silence King version" as a joke in the company biography. I do not know who sent to the Archie Art CTO soup mailbox, Soup feel very interesting, the tool to improve, made into a green mirror.

Green Mirror can be based on the user's video viewing behavior data, will be a long video of the bright spots cut down, automatic generation of short video version. Long videos are not popular on mobile phones because of the flow restrictions. Editors make those short videos for two or three minutes to spread and use green mirrors.

Big data is brutal, but only if you have users and you have user data. Do you have one?

"The card house is the first to be scrambled with big data, but the use of big data in Solitaire is not obvious," he said. To the domestic, Archie art is indeed in the back of Baidu to explore the prospects of large data. In the future mobile internet era, the ability to use fragmented time of short video is more popular with users, with large data video companies will certainly benefit. 】