Archie Art Price Homemade network play video website new burning money mode?

He Tianxian

Video site sky-high purchase of film and television copyright craze has not yet dispersed, video site price of homemade drama craze and scraping.

Yesterday (20th), in 2015 Archie Art marketing sharing meeting, Archie Art founder, CEO Gong said will exert the network homemade drama. Archie to the "First financial daily" reporter revealed that by Huan Rui century and Archie art joint production of the network TV series "Tomb-robbing notes," each set into up to 5 million yuan, so the cost of the TV series will be the traditional TV drama far behind, the rise of the network of self-made play or will change the traditional TV industry mode of operation.

After buying a copyright boom at sky-high video sites, video sites began thinking about whether they could intervene in the upstream industry chain to do their own content. Gong said: "The video site, including Archie Art, has spent the most money in the past few years, the biggest thing is to buy content, especially last year, to Archie Art, for example, Archie to spend a lot of money to buy the excellent variety show TV stations, and alone these excellent variety show." But the industry is changing, by buying content, by itself, by creating sky-high purchases of copyright. Although pay a lot of money to buy the copyright thing to continue to do, but the industry to upgrade, this year's love odd art plan to do a large-scale original, Archie Art first involved in the original is homemade TV series, unit cost investment has been greater than the TV drama's investment. ”

Archie Art, said, will be invested in each set of up to 5 million of the cost of making a network of homemade drama "tomb-robbing notes," and completely on the Archie site alone. Such a price against the traditional network of homemade drama production of rough, low-cost practices, and more than the television broadcast of the cost of TV dramas, the industry is believed to be the video website industry new model of burning money opened.

In fact, after the "one drama Two stars" policy in April this year, the production cost of domestic TV dramas is in a downward trend. Well-known producers, Beijing Perfect film and Television Media Co., Ltd. Jiang Ho studio director Ella told reporters that before the big play 100 million ~2 billion investment, the average cost of 2 million ~300 million, "the new policy under the TV station purchase cost almost halved, the production side can not do to the production cost of a rigid cut off half." "Ella estimates, currently invested in 800,000 ~120/set of TV plays accounted for more than 50%, 1.2 million to 1.4 million yuan/set into the TV play accounted for the 30%~40%, which will certainly affect the quality."

With the TV play in the traditional channel revenue compression channels, the role of video sites began to highlight, TV companies began to seek to the video site "Help", on the one hand, through the sale of network copyright to the video site to increase revenue, on the other hand, through cooperation with the video site to develop a network of homemade Ella for example, in the existing market environment, for example, a 30-episode TV series, if according to 1.2 million yuan/set cost calculation, the total investment is 36 million yuan, if only two satellite TV purchase, each home out of 500,000 yuan, the total purchase cost of about 30 million yuan, this just barely digestion of production costs, So the amount of profit will depend on the video site's purchase costs.

In addition, with the increase in demand for video site-made dramas, video sites due to the lack of sufficient production experience, many times will also cooperate with the TV show companies to develop online homemade drama. But it's still a money-burning move for video sites. Archie 5,000,001 set of cost-making TV dramas in some industry people seem to be very "burning money."

Tencent vice president and Tencent Online video department general manager Sun Zhonghui said that video sites are struggling, the entire video site is in the whole industry loss situation. Video web site to buy film and television copyright behind the narrow profit channel, low profit level dilemma. So there is concern that if video sites continue to pay high prices for homemade dramas, they fear further lower profitability.

In this regard, Archie said, as long as the quality of content plus Archie platform can gather sufficient advertising resources to provide security for the revenue, and the production of such a play also has the need for brand promotion.