Archie Art production "Constellation Chess Talk" Super 80% flow from mobile end

10 times on the network to watch more than 8 from the mobile end, the recent Archie Arts focus on the first-time star constellation talk show "Constellation Chess Talk" hit record, whether urban white-collar workers or college students, in their own time of fragmentation in the "constellation goddess" Mo small chess, accompanied by the spicy spit trough, the trend of play to the industry.

Since May 2, the online, "Constellation Chess Talk" three program total network clicks more than 4 million, of which by the white Sheep dad Jiane participate in the recording of the program on the line only three days to break 1 million. With the "Constellation Chess Talk" hit, its micro-blog topic to read the number of 24.3 million, on the first day of the popular micro-BO-made comprehensive art list, forming a user word-of-mouth situation. As a new column, "Constellation Chess talk" after the launch by virtue of high quality content quickly enhance the user stickiness and Word-of-mouth, in the user clicks to form a long tail effect, Baidu Index, Weibo hot topic help and other indicators continue to climb, become a network of self-made show another Nova.

At the same time, Archie large data analysis shows that "Constellation Chess talk" of the audience mainly from the North Canton and deep domestic first-line cities, undergraduate education accounted for more than 40%, mostly high-end white-collar users, and its female users accounted for nearly 80%, is a luxury and even domestic fashion brands want to lock the advertising user crowd.

Since the launch, "Constellation Chess Talk" The mobile end of the flow accounted for more than always high, more than 80% of the flow from the mobile end, Archie mainstream users of mobile equipment penetration rate is high, per capita watching long lead the country, objectively also promoted the "Constellation Chess Talk" in the mobile end of the outstanding performance. According to the latest Eric Musertracker data show that 3721.html ">2014 year March, Archie PPS continued to 54.56% of the user coverage and 38.56% of the time long share of the leading domestic mobile video field." This also means that in mobile video has become the key factor in the network video pattern of the present, Archie Art leading the mobile end of the industry advantage will also be widely extended to the production of homemade content, broadcast and promotion level, and then the Archie arts industry as a whole leading edge constantly widening.