Archie CEO Gong: Mobile video advertising is the savior of mobile media

Recently, in North Canton to hold the love of Qi Yi Art Exchange, Archie founder, CEO Gong and the media to share the current situation and development of domestic mobile video views. Gong pointed out that since last year, the user's "eyeball" began to appear two significant shifts, one from the PC side gradually to the mobile side, the other is from the TV side directly to the mobile end. The possible future trend is that different mobile end users back to the collection of multiple terminal systems in one of the new TV terminals, that is, Internet TV, mobile end and television also formed a real multi-screen interaction.

Although the interactive trend of multiple screens has been fixed and mobile video is developing rapidly, the problem of monetization is still the key to the development of http://www.aliyun.com/zixun/aggregation/6288.html > Industry. Gong that the current mobile video monetization is still the main form of advertising, mobile video advertising is the savior of mobile media. Before the mobile media because of the market and the size of the industry, often in the lack of access to advertisers fixed budget, and video as the core of the multi-screen interactive mobile media era, will break the single channel of mobile media limitations, the formation of video content-oriented, across the PC, mobile end and other multi-channel, And to get more advertising budgets for mobile media.

"Advertisers look at mobile video, the mobile video and PC video connected to see, it is chasing people, not chasing equipment." Advertisers will not only move the TV budget to the PC screen video, but also to the mobile screen, through which the transfer of the budget will be the previous graphic era mobile media ads can be several times the budget. Gong said.

It is reported that in the past 12 months of 2012 years, mobile terminal traffic accounted for the total flow of Archie art from last year before and after the New Year's Day less than 4%, all the way up to now nearly 28%. In the transfer from TV terminal to mobile terminal, it is the high-end crowd with larger consumption potential, which provides a good precondition for the monetization of mobile video.

Based on this, Gong judgment 2013 will be the year of mobile video advertising, for this Archie Arts will be introduced including technology, content, market, and many other initiatives to fully meet the mobile video advertising big wave.