Archie, CEO of Gong: The next 10 years, the other half of the industrial revolution

Innovation 80% is concentrated in the IT industry. In the past twenty or thirty years, and the future less than 15 years, twenty or thirty years, the most important innovation is the information industry.

The revolution of IT technology, I divided into three generations. I put together the first generation of the second generation, that is, the first time in the 1990-year revolution, the PC era, the PC, there is a large mainframe IBM, that kind of organization for human change is also very large. The PC, led by the Intel Alliance, has a more striking impact on the existing society. 1990 to 2010, Google, Ippone, China's Baidu, Alibaba, Tencent, etc., this is the second change. The third change, the cloud computing of the big Data age, is that the weather is just beginning, and it may take eight, ten, 15 years to reflect its immense value.

It industry with cold weapons, hot weapons, the Industrial Revolution era has a huge difference. At that time, it was an industry, a traditional industry after the emergence of entrants, followed and beyond the possibility is still relatively large. But in our IT world, the probability of following and surpassing is lower. This is because the information society makes our entire user Switching cost very low, resulting in a huge Matthew effect.

It technology, especially the technology of the Internet over the years, has changed a lot of industries. For example, for the media, the past decade has changed the print media, paper, the television industry in recent years has also produced a huge change. The media has two essence, one is the channel, the other is the content. I always define Archie Art is a technology company, not a media company. Although we do media work, we have great value in the media value, we have strong media attributes of the technology companies. So what can our technology-oriented companies do to change the television industry? In the US and China, the vast majority of our 99% of our efforts have been spent on changing channels, on content or on the next stage of change.

How to change the channel? The original watch video, only a terminal, is the television, but also the main consumer video way, through television everyone together to see, is a group, family-style consumption habits. And after the birth of video site, has occurred or will occur in several trends: first, a portion of the watch will shift to the PC, the other part of the eyeball to the mobile terminal, and from the original view of the PC will be transferred to the mobile terminal, this is the second half of last year to date the explosion of growth, this is an industry, Even the chance of a once-in-a-decade-old industry.

What will happen in the future? Whether it's watching a traditional TV or looking at a PC or moving its eyeballs, it goes back to TV. This TV is not a traditional TV, it is the TV of the Cloud terminal. Our reality society becomes three screens, PCs, mobile terminals and TVs. The PC is seen by a few people. In addition, most people are mobile terminals and TV staggered watching video. Mobile Terminal two functions, the first can watch video, the second role is the remote control of large TV sets. The overall cost of getting people to get video is getting lower and smaller, and it's not actually doing it, but it's interesting to let people in our industry try to make it zero.

The content of the video is very heavy, the comprehensive cost is very high, higher than the picture above the text, higher than the sound, now science and technology development, the future perspective, will certainly reduce the production cost of video. Let more ordinary people, non-professionals to make the current professional standard video content, this has not happened, we believe that will happen, we look forward to such a video of the other half of the revolution. This revolution for us, after all, has a monetization return, especially in mobile video, may be a savior of the mobile media, for the mobile media to generate a large-scale revenue generation opportunities.