Archie, pps combined with dust settling

Cut who did not disclose

May 7, Baidu announced a 370 million-dollar acquisition of PPS video business, and the PPS video business with its independent video company Archie Art to merge. This is another big event in the video industry after the merger of Youku potatoes.

Yesterday, Archie announced the integration with the PPS team complete the work. Involving the market, advertising sales, procurement, finance and other departments. The merger was completed on May 24. After the merger of Love and Qi art in the financial, legal, personnel level to achieve unified management.

According to Archie Art said, the integration of 5% of the layoffs, the remaining business coincide with the staff have post arrangements, no longer have to reset. Archie Art did not disclose the layoff is in the PPS or Archie art.

The homogeneity of video content cannot be avoided

After the merger of two, the homogeneity problem still exists. Archie the development of the difference of PPS after the merger has become the focus of attention. In this respect, Archie CEO said: "The construction of PPS core value of the team not only to maintain the original organizational structure, but also to expand staff, increase investment to play the industry competitive advantage." ”

In the video user level, due to the PPS user group and positioning more in the 三、四级 market, with Archie Art has different types and characteristics of the user base, merging can achieve resource replenishment.

"However, although the difference compared to cool potatoes, video content of the homogeneity still can not escape, this problem video sites, clients are present, but also the video industry common face." Said Zhang Yi, an analyst at the Analysys think-tank. At present, the major video sites are in the content of racking their brains, in addition to homemade dramas and variety shows, but also put money to sell the drama. For example, Sohu Video, Tencent Video focused on the U.S. drama, the British play on a heavy throw.