Archie to social Games push "heroes of Chinese Characters" game app

"TechWeb Report" July 10 News, the domestic online video site Archie today announced the formal release of social games "Chinese heroes", officially into the field of social gaming. The current iOS platform, Android phone can be directly installed to use the game. It is understood that the "hero of Chinese Characters" is a Archie Yi United Henan satellite TV variety show, with Chinese characters as the core elements, combined with Archie Art chief content officer Ma 13 Palace Contest mode, to select participants. The program will be broadcast on July 11 in Henan satellite TV and Archie platform. In conjunction with the Archie, the art of the same name social game "Heroes of Chinese Characters" APP. The app is a social game app, and users can access the answer link through the "Chinese character hero" game and interact with the live players. For the launch of the game app, Ma said, the game app form can let Chinese Chinese character culture in a more lively form of expression, but also to narrow the distance between the program and the audience, young viewers will also be more interested in participation. Interestingly, this May Archie acquired the PPS video business, which does not include the PPS game business. Archie Art CEO Gong did not give a particularly clear explanation, there is a point of view that is Archie Art in order to circumvent antitrust investigations, but Gong has made it clear that Video site Association game business model will be included in the merger of the new company development ideas. In fact, Archie Art has been and Baidu game has done some attempts, some analysts believe that the Archie to enter social games app may just be a beginning, the future in the field of play should also have deep digging, Archie art in the market will probably be the PPS part of the game business acquisition. (Ningmeng)