Are there opportunities for entrepreneurship in the gaming industry?

Although the threshold of the game CP is increasing, prosperity is just about to be around the field of game development. Grape June want to pass this article, to explore the game industry there are still some new opportunities to explore, for entrepreneurs and investors for reference.

With the industry's mature and large companies have to exert force, and now start to do the game CP, the threshold and difficulty has become more and more high. But for the game to develop the surrounding areas of entrepreneurship, now is the best time. What are the new opportunity points?

Keyword one: overseas

The excessive competition in the domestic market has made many entrepreneurial teams look overseas. Although many teams are really overly idealistic in their understanding of overseas markets, there are still some directions worth digging into.

1. Overseas advertising platform. Several recent online Alliance for overseas Markets: DREAMOBI,MOBVISTA,GOCPA. Earlier Avazu and Yeahmobi are starting to turn to DSP from the grid. In addition, in overseas markets, advertising tracking also has a good momentum of development, engaged in this field has overseas companies hasoffers, Appsflyer.

2. Flow channel. The recent comparison is representative of the first 360VP start-up Apus Launcher desktop. Although the model of domestic application market cannot be completely replicated abroad, at least it has achieved good results in user access.

3. Distribution. The problem with this model is the high demand for products, the small size of the individual market and the difficulty of scale, but there are some small but very moist teams.

Key words two: HTML5

From the beginning of the neuro-cat, this has been mentioned for many years but always wool the direction of the new breakthrough finally.

1. Engine. Including COCOS2D-HTML5 and recent New Egret.

2. Advertising platform. In fact, not just advertising platform, in the app era, many patterns have the possibility of duplication. Video advertising and DSP are new trends in the case of the integral wall being suppressed.

Keyword three: tools

The mobility of tools in the PC gaming industry. Some are pure tools, some with the community and other products form a combination.

1. Auxiliary tools. Some have a plug-in suspicion.

2. Voice. On behalf of the company: YY, pro-Plus, Gamertalk

3. Video. Tools + Community mode. On behalf of the company: Dou Fish TV, love Pat. is in the development of video recording from the game to live.

4. Social engine. Build a perfect social system within the game. Representative Company: Ktplay, Friendou

Key words four: emerging channels

After the App store, emerging segments and vertical channels are rising.

1. Segment the population. Catch different types of users.

2. Market segments. including geographical dimensions.

3. Subdivision function. The main tool is the channel of outstanding function.

Keyword five: peripheral derivative

1. Data. After the alliance and TalkingData, this year there has been a deeper tillage game in the field of Dataeye and Jeyun.

2. Hardware. Handles, VR devices, and even game smart hardware.

There is a common feature of these entrepreneurial orientations: the need to build a strong developer ecosystem. As part of the game industry ecosystem, the game grape has been actively concerned about, reporting and willing to work with the entrepreneurial team to cooperate.