"Are you normal?" "The use of large data

April 10 12 o'clock, by the Tencent Video research and development production, the media jointly produced, film The world's first large-scale survey of the national television show "Are You normal?" "Http://www.aliyun.com/zixun/aggregation/18783.html" > officially online. As soon as the show was aired, "Are you normal?" Novel program forms, host Hua Shao and Ella's "no integrity" comedy performance as well as star guest Wu become hot discussion focus. After four Ye Wu, many star guests will be one by one debut. The 17th will be updated "Are you normal?" Star Guest is real estate big tycoon's girlfriend Tamaka.

The level of the program is highly rated by the industry

In addition to the program broadcast after the hot discussion of netizens, the program on the issue of the setting also lead to sobering. The Netizen Li Shouzhi bluntly the program unceasingly challenges everybody's traditional life habit, even is the value.

In addition, the new concept of the network of Comprehensive Arts also sparked the industry's ideological confrontation. Hunan TV chief editor of the Department of Promotion Director Tang pointed out that the program please have been in Hunan TV Yang Hui to do the show, "Whether it is the program form or the production style, the overall more like a normal variety show." Liu, deputy director of Jiangsu TV's editorial office, also agrees with the production standards of the program, "It seems to me that it is entirely a program that can be aired on television and get a high degree of attention." "At the same time, she suggested," if Tencent is bolder, it will be more creative to make the program live, and then mobilize people to participate in the formation of hot topics. ”

Out of network program small cost route

Nearly two years, the major video sites have been competing to launch hundreds of self-made programs. But the video site's homemade programs mostly take the short route. Some academics point out that low-cost production is a common feature of these online programs. The limitation of the topic and the singleness of the pattern easily make the audience produce aesthetic fatigue. And Tencent produced the "you normal?" Has gone a completely different path. Whether it's from the form, the length, or the recording, the audience finds that the program is as good as the TV show. It is reported that the program received sponsorship and Tencent video huge financial support, in the production of no stingy. In addition to the invitation to "China's good Tongue" Hua Shao, "Funny Queen" Ella presided over, the arrival of each star guest is also the program to attract the number of clicks to ensure.

In addition to the "manual" costs, in the production of the program group is also painstaking effort. For example, the program group's external mining work across the country, and in the recording of the previous program group to tens of thousands of netizens to solicit many findings. The amount of work on the show may be only a few minutes, but behind it is the result of the team's painstaking efforts. From these points of view, whether it is production costs or energy consumption, "you normal?" "Is definitely a big production."

Large data interpretation of social vane

It is understood that in the "Are you normal?" "Before the premiere, the program group has relied on Tencent's platform advantages to conduct a nationwide survey and generate data. The program will be aimed at "like watching a partner phone normal?" "Is it normal to eat pet food?" "And a series of questions for the contestants to judge. If the choice of players and most of the results of the vote is consistent, you can get the wish red envelopes.

It is reported that the way the program group survey through a set of "you normal" test questions, users can use this set of questions to test their normal index, the data provided will be used to judge whether the "normal" the only reference standard. At the same time, the program group will keep up with current affairs, combined with news hot spots constantly launched new questions, closely follow the hot topic. As of 10th 24 o'clock, are you in normal? "Network survey test users have nearly 4 million. Online only three days, the number of playback will reach 34.6 million. It is the first time in China to make full use of the Internet's convenient interactive function to collaborate with programs.