Are you hungry? Why choose the public comment?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

On the review, in the larger platform, accelerated enclosure there are many things to do, and the details are too rich, too complex services themselves do not have the ability and energy to do, so actively to the "masses of guns" and to "partner to send ammunition" is the most reasonable approach.

In the O2O era, some traffic can be migrated, but when from "sell goods" to "sell services", the flow is ineffective. Because all the goods can be accumulated to a day to sell, but all the food can not be eaten on the same date. Service-type O2O is a long process.

　　

Just a day ago, hungry. The invitation to the media reads: May 6, hungry? It will announce an in-depth partnership with an important Internet company in the country and accept a high level of strategic investment. This cooperation, will completely change the current Chinese catering O2O pattern.

This is undoubtedly another aspect of the O2O capital marriage. In fact, by the reporters to confirm, but also is not difficult to imagine the results of the internet big Company is O2O giant public comment. It is understood that the public comments to invest in the way of strategic investment is hungry, although the amount has not yet been clear, but a large capital movements, the two sides reached in the formation of business complementary basis, cooperation to maintain their independent decision-making power.

An entrepreneurial company that occupies 70% of the market, and a large company that has repeatedly said that it will not dabble in the field of local life, will this joint be a patchwork or a holding group for heating? So what more interesting evolution and development will there be in the alliances in the industry? A series of questions need answers.

Looking for a T-shaped node.

Now any alliances in the industry, the profit pattern and the mechanics balance system are bound to be changed. In the whole local area of life, the public comment on the resources are clearly the richest, it is the positioning of the local life information platform.

The local Life service layer by step, catering is one of the largest part of the catering and include group buying, takeout and other business, subdivided into the outside of the vertical line is also very complex, there is a low-end of the simple meal, middle and high-end catering, but also from the distribution and independent brands and so on. Even the most subdivided part is a business that is not "light".

To push the key link to the O2O industry, the most critical is the product and people. Because the part of the line needs long-term maintenance, it needs a team with weight. Public comments on this level to think very clearly: oneself is a big platform, the takeaway of course to have, but this thing is difficult to support themselves, it is necessary to cooperate through external forces.

Actually, hungry. CEO Zhang Xuhao and several founders have seen a lot of "people who want to invest" in recent times. Whether it is bat, express Company, fruit Company and so on, basically can think of people to talk about. But what Zhang Xuhao want to look for is a cooperative energy that can form a "t-word knot".

Look hungry first. What's missing at this stage.

A person, seven days a week, meals to eat, business simple meal to eat, and friends and family of high-end party meals also eat. Even though I'm hungry, we have more than 100,000 orders per day, but on average the customer unit price of 30 yuan is still a little thin. "We really need high-end resources. "Zhang Xuhao said.

In the list that satisfies this condition, the public comment and the American regiment are ranked among them. In Zhang Xuhao's logic, "the United States in the three or four-line city is far more powerful than the public, but the one or two-line city and the public comment on the distance, which the high-end restaurant proprietary part is not as much as the advantages of reviews." Buy inside more is cock silk business, including the restaurant is not high-end, relatively poor resources, including the current hotel is a lot of daily rent, these aspects and comments on the feeling is still different. "Zhang Xuhao said.

"Business value" in the last year and the public reviews CEO Zhang Communication process has talked to and "external cooperation" the possibility, whether it is with the giant internet companies, or mergers and acquisitions of some entrepreneurial companies, how we should cooperate. Zhang that rationality is the most important. Only the value of each other is reasonable, domain stitching and scale stacking is not a reasonable reason. He chose Tencent in the mobile era of the Super "connection ability", it and comments on the service industry 10-year system accumulation, compared with Baidu and Ali's joint more "reasonable."

I'm guessing that the choice is hungry. On the review, in the larger platform, accelerated enclosure there are many things to do, and the details are too rich, too complex services themselves do not have the ability and energy to do, so actively to the "masses of guns" and to "partner to send ammunition" is the most reasonable approach.

This "rationality" is interpreted by Zhang Xuhao as the T-word node. Reviews set up a large horizontal platform, their own vertical areas of intensive cultivation, the formation of a T-shaped horizontal and vertical nodes. "This node only we and comments to find, if with other people, no this node." "he said.

O2O is a process in which resources and traffic are guided by one line. Despite the huge flow of giants, there are some flows that can be migrated in the O2O era, while others cannot. For example, Ali body produced outside the O2O selling food products Amoy Point, and did not get Ali's huge flow of blessing.

This is because when from "sell goods" to "sell service", the flow is invalid. All the goods can be accumulated to a day to sell, users buy home even if not immediately use can store. But all the food can not eat the same day, this logic is not suitable for eating and drinking service consumption, O2O is a long-term process.

Taobao more than 10 years accumulated a huge flow of goods, the purchase of goods when the conversion will be very high. And the mass comments of the flow itself is the flow of beer and skittles, it has formed a lot of intrinsic nature, and in the one or two-line city of high-end white-collar circles become a daily necessary tool.

Next

Are you hungry? The business model is more like the OpenTable and GrubHub complex. OpenTable is a "restaurant location service" that is implanted in a restaurant, allowing the restaurant to operate itself by providing software services to the restaurant, while GrubHub is the same takeaway as the hungry, but the model is based on a certain percentage of the turnover of the Merchant as a commission. And hungry? is the takeaway application that collects fees for the provision of software services for restaurants.

O2O field in addition to group buying, so far there has not been a particularly large scale model appears, is currently in happy enclosure, changing the user's habit, in the process of all pricing strategies are short-lived and tentative, or in order to establish barriers as soon as possible to form a temporary pricing strategy. "I think it takes millions of orders to call it a platform," he said. The pattern can be adjusted at that time. "Zhang Xuhao said.

The barriers to starvation come from not only the push from every restaurant, but also the maintenance of these restaurants. When you're hungry, you offer solutions to these restaurants, and the internet on a hungry platform, where a lot of the turnover is on the platform. Once users are accustomed to using this platform to manage and operate, the cost of migrating to another platform is very high.

In Beijing know Spring Road, a lot is not good nor chain of small restaurants, from 2011 hungry Mody The first one months of orders only 1000 yuan, to 2013 annual daily average is 10000 yuan, peak can reach 18000. Is this process just going through the hungry? Several pain points in product iterations: For example, to help the restaurant print the speed of orders, through the normal phone can not do a second order, such as average daily orders in more than 600 of the restaurant how to arrange and optimize the distribution distance and flow; Then, for example, optimize the category of takeout menu, Use a small amount of explosive food to improve the efficiency of the meal and so on. "Mainly our products are also in front of the restaurant to get customers, the basic use of the merchant 90% will be renewed." "Zhang Xuhao is very confident at this point.

Before talking to the public about the marriage, hungry to get the Sequoia 25 million U.S. dollars in the C-round investment. And this big money into, hungry? One of the next important strategies is to build a logistics platform.

In the selling industry, the standard of logistics is not only hungry. Hungry? Logistics thinking is equivalent to an order distribution system, as long as the access to the information system in the logistics companies or individuals can be shipped according to the order. Zhang Xuhao said, there is logistics, you can solve the problem of breakfast, or many small restaurants, no distribution capacity, we help you deliver. Now stepping up to do the self-employed, may be a year north of the broad depth can try to service.

Today's catering industry, seems to be taking place in such a change: a wave of previous group buying more is driven up the changes in the marketing layer, the restaurant and group purchase site cooperation mostly in order to use its media attributes to expand passenger flow form passenger orders. and the direction of the future is bound to leave this simple and crude way, but in a deeper relationship of cooperation, such as participation in the day-to-day operation of the restaurant, to provide services to them, or even to transform them, as part of their business model. This will be the whole catering industry is about to face a huge upgrade.

extended reading: Are you hungry? Zhang Xuhao: Why do you accept the public comment 80 million dollar investment is hungry? received the public comment network 80 million dollars to get hungry? The public comments on the network's Strategic investment plan in the three-year period the injection is hungry. Me non-mainstream domain name in the public comment network strategic investment "hungry?" Speed up the sale of the market micro-Bo said the public comment on the injection of "hungry?" Cooperation details May 6 announced