Are you interested? CCTV Securities Information Channel joined

Source: Internet
Author: User
Keywords Venture
"CCTV Securities Information channel" is approved by the State Administration of Radio, film and Television, the national broadcast of digital television pay channels, but also the digital television channels to produce and provide the security information program radiation nationwide the only specialized channel.  Central Studio Digital Media Co., Ltd. is a large modern media enterprise with a registered capital of 120 million yuan, which is controlled by CCTV.   Industry Analysis 1, specialized program A, authoritative information: As a daily broadcast of the fixed column, will be intuitive policy release interpretation, become an expert information dissemination platform. (B) Expert resources: Interviews with renowned economists and policymakers, policy makers on hot market hotspots, hiring research scholars from professional research institutions, and working with professional institutions to quickly release the latest industry research reports on television. C, data Talk: Channel to establish their own rating system, stocks, funds, national debt and other analysis, measurement, ranking, rating, so as to establish their own data index, to create a unique channel brand, set up in the industry's authoritative image. D, exclusive report: The road report before the company is listed, to build a platform for listed companies to promote their own, especially small and medium-sized enterprises, high-tech companies and private enterprises. 2. Information programs A. News and information on macroeconomic policies, industry news, financial Market trends, consumer finance and financial news at home and abroad to broadcast. B. Market information Comprehensive introduction of securities, bonds, funds, foreign exchange, futures, gold, insurance and other financial products, to enable investors to obtain effective investment information. 3, popular program A, the voice of the investor: The scene connects the Business Hall, lets the shareholder express own opinion and the viewpoint, links the financial website forum, extracts the Netizen to have the representative view, to "the hottest strong placard", "the Netizen has the words" and so on small edition quick, uses the relaxed humorous way to carry on the network Investors tell the story of the investment experience unforgettable. B, knowledge popularization: For different levels of investor education programs, by financial experts for channel users tailored personal financial investment plan, for one-on-one service, with animation, MV and other forms of financial aspects of the professional terminology and some of the emerging phenomenon to explain. 4, featured program A, the content of the characteristics of: the "morning Meeting" in the form of the day before yesterday and the market trend analysis, by the industry veteran and professional financial host interaction, to participate in the morning meeting of people's opinions, information Jina and thought collision, in the form of tour guide consumption, from the tourist attractions and introduction of consumer items as a breakthrough point, Introduce the products and projects of listed companies. B, formal characteristics: Through the Internet, mobile communication terminals, channel publications, etc. for users to enhance value-added services, the most likely to provide users with interactive, point-to-point personalized service. 5, holiday program A, service programs use the weekend, the Spring Festival, "51", "11" and other holidays without market time, to provide a series of short-term skills courses, such as: CPA, CFA examination courses; The publication of the academic results on television toSpeakers, with T, charts and television images, positioning in the need to regularly recharge the financial securities practitioners, senior management personnel, select the most interested in the current, the forefront of the most attractive financial books as the main content. B, the topic type program to the financial market development History Review, the brand story and so on. such as Chinese and foreign stock Development history Series, international financial market Development History series, major cases uncovered series, successful enterprise development story series. It can also be an adapted film or television drama or sitcom, reflecting the economic field of hot people, such as entrepreneurs, economists, managers, the program is cut into the news events, reflecting the role of the person in the event. C, talk-type program biographies, the Chinese and foreign listed companies CEO of the interview, the latest sharp forum world, covering all aspects of the economic field, focusing on domestic and foreign excellent doctoral research results, similar to the academic salon. D, entertainment programs by the ordinary audience interaction, participation in a puzzle sports programs.   Design program links to compete, such as: Index quiz, simulation stocks, Chaohui, and so on, the final winner is the winner; there is also an athletic program that tests personal finances (FQ), in a large studio, with interactive programs involving contestants, live audiences and front-television viewers. Commercial background The central Studio Digital Media Co., Ltd. is a large modern media enterprise with the registered capital of CCTV holding 120 million yuan.   It operates the management of the "CCTV Securities Information channel" is approved by the State Administration of radio and television, the nationwide broadcast of digital TV pay channel, is the only one can radiate the country, the production and provision of securities information programs of digital specialization channel. Market Analysis 1.   CCTV Securities information channel will be the media and financial two of the most commercial value of the industry combined to create the 07 the most investment value of the hot items. 2. Digital television and 3G mobile communications, the Internet is known as the 21st century's three major information infrastructure. "Digital TV" has opened up a new space for the development of China's information industry, which provides a multi industry compound growth point for the sustained growth of China's economy in the 21st century. 3. With the deepening of reform and the rapid development of financial industry, the successful listing of national financial giants, such as Bank of China, ICBC and other countries, has opened the prelude of financial deepening reform, and the financial products are more colorful, and the annual increase is higher than GDP speed. Second, unlimited business opportunities-Create brilliant 1. According to SARFT's development plan of digital television, the 2008 fully promoted the digital television ground transmission, supported the national policy "digital Olympics", and closed analog radio and television before 2015.  According to this plan, by the 2008 Olympic Games, China's digital TV users are expected to break through 60 million households, the market size will be as high as 1.5 trillion yuan, which will set off a new round of investment boom.   Financial plan for example: Beijing A certain level of agents, equity 3 million yuan/year. A. Establishment of the firstThe development of 10000 users (as of the end of 2006, the Beijing, about 2 million people), the program income of 1200 yuan x50%x10000=600 million.   B. Advertising sales revenue of 4 million yuan, the agent's income is: 4 million yuan x30%=120 million yuan. C. Value-added services one annual income of 2 million yuan, the agent's income is: 2 million yuan x50%=100 million yuan.   The annual income of Beijing agent is 8.2 million yuan. D. The annual operating management fee of 3 million yuan, then the Beijing-level agent annual net profit of 5.2 million yuan. (The full refund of the required performance benefits was completed in that year) (note: The above calculation methods are supported by the most conservative data, and only to shareholders as an example, not including foreign exchange, futures and other financial investors.) As the business matures, the second to third year of users, advertising, data packets and value-added services will be significantly increased revenue. Tel: 010-82024500 company: Central Studio Digital Media Co., Ltd. Address: http://www.cctvfinance.com Add: No. 67th, North Third Ring road, Haidian District, Beijing
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