Are you ready for a parent-child tour in summer?

Source: Internet
Author: User
Keywords Parents outings summer vacations
Tags channel consumers kill market network released research second kill

Summary: See the latest quotes summer vacation to a parent-child tour, are you ready? Recently, where to go to the network Holiday Channel (dujia.qunar.com/) for nearly thousands of summer vacation parents have the intention to conduct research, and released the "2014 Summer vacation will study the intention of the trip." Report View Latest Quotes

Are you ready for a parent-child tour in summer? Recently, where to go to the network Holiday Channel (dujia.qunar.com/) for nearly thousands of summer vacation parents have the intention to conduct research, and released the "2014 Summer vacation will study the intention of the trip." The report shows that women are the main group to determine the parent-child travel, the "generation" of young parents with children travel will be particularly strong. Consumers "more demanding quality" when travelling with their children, and "more willing to spend money". Consumers most want to go to summer parent-child destination for China Sanya, China, Hong Kong, the United States, Australia, Korea, Thailand and so on.

The island swims the most fire

Six parents leave a week to see the sea with her baby

Summer take children to see the sea, sand sculpture is the first choice for many parents. On the choice of "Parent-child tour type", 60% parents vote for island tour. Other popular types of parent-child tours are natural scenery, park parks, gourmet tours, cultural monuments, cruise tours, famous European schools, and nostalgic tours of the old haunt.

Where are you going? The general manager of the holiday Business Department is pleased to say that, in addition to island tours, cruise Travel in recent years has gradually been recognized by consumers. Cruise on the easy, not toss the environment is very suitable for parent-child tour. In addition, the Royal Caribbean Cruise also has a dream Factory star parade, youth center and other suitable places for children. Where to go to the network to buy a summer parent line, Island Tour minimum 699 yuan, cruise 50 percent.

Take the kids out to play, how much do you accept the cost of per capita? About 39% of parents voted "below 3000 Yuan" and 32% of parents voted "3000-5000 dollars", about 5000 of the parents who received a travel budget of more than 20% yuan. About 8% of parents are generous enough to say that money is not a problem as long as the child is happy.

Where are the reporters? "Summer Games do not increase the price" activities (Http://go.dujia.qunar.com/summer) see, nearly 40% of the product for summer vacation parents travel lines, 3000 yuan of the following parent-child tour has a variety of options. Disneyland and Ocean Park with the group tour only 780 yuan, to Sanya live five-star hotel seaview Room as low as 199 yuan.

The industry suggested that the June booking of summer routes is the most cost-effective. The summer route is relatively plentiful, consumers can choose a wide range of time to handle visas, and travel electric dealers usually at this time to launch a low price discount.

About the time of the summer parent-child tour, 64% of the respondents said that they can accept 5-7 days leave, take the child to a far away place to play. About 26% of parents said they were busy with work and could only accept excursions for 3 days or so. While the holiday is well-off, the choice of more than 10 days of long-term travel parents accounted for more than 7%.

How many people take their children out to play better? Half of the parents choose "Three people, a family of three to travel, sharing happiness"; 20% of parents voted "many people, several families to travel together, children play together, adults more worry", 15% of parents voted "two people, father or mother to take their children alone", and another 14% of parents said "take the elderly, three generations of travel , the elderly can help take care of the children, but also from childhood to teach children filial piety road.

Key factors for parent-child travel:

Convenience, comfort, outright price

When choosing a parent-child product, Price is not the first factor. The report showed that 23% of parents were most concerned about the ease of the whole trip, 18% of parents cared about the details of their children's designs, 18% of parents considered safety, 16% of parents valued their children's interest in their destinations, and 11% of parents considered whether their children could find playmates; 9% of parents cared about the price; Parents to consider whether the visa is convenient.

"After" mother Xu this view of parent-child tour: The price is not a problem, living a safe and comfortable, have fun, travel convenience more important. "The best way to get out is to have a car or a family." "There are also parents who say that when choosing a line, they pay attention to" whether the child can reap the same growth experience.

In the details of the parent-child travel hotel, the most important factors for parents are safety, convenient location, availability of children's recreational facilities, price, availability of extra beds and the availability of children's toiletries. Other parents said that the cleanliness of the hotel and the comfort of the bed were very important in view of the child's health and good sleep.

When it comes to taking children to a hotel, 50% parents choose a 200-400-dollar hotel, 21% of parents vote for 500-800-dollar hotel, and 14% parents make it clear that "the price is not a problem, children and adults can rest well"; 13% of parents vote for hotels below 200 yuan; 2% Parents say they can accept hotels above 800 yuan.

Four parents choose summer vacation

Second Kill product Hot

On the choice of time for parent-child travel, 41% of parents choose to spend their children's winter vacation, summer vacation, another 21% of parents said "grab a second kill or free line" Travel is also a good choice. Reporter found, where to go to the net "summer crazy play does not increase" activities, every day there is an unlimited departure, the domestic air tickets to participate in 1 yuan seconds to kill. "Happy to say:" Consumers Rob 1 yuan seconds after the ticket, the full year applicable, want to take the children out when you can. ”

In terms of access to information on parent-child travel, most consumers choose to "travel through a variety of tourist power websites, such as where to go to the network." In addition, through the introduction of acquaintances, through tourism-related micro-blog or micro-letter account is also known as the important channel of parent-child tour line. Only a handful of parents said they had passed leaflets or through television channels at the travel agency's retail outlets.

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