Are you still doing Weibo marketing?

If you look carefully, you will find that many of the microblog on Weibo, the number of large forwarding has been from a few hundred to single digits. There is a person in the industry even jokingly: now say that they are doing micro-blog marketing, are afraid to go out! What's more, there is concern: will next year's micro-letters end up the same as this year's microblog?

Last year, also last year, the voice of a master training class is still around the beam: "If enterprises do not pay attention to micro-BO marketing, will be eliminated by the times!" But, now, the enterprise has not been eliminated Micro Bo marketing is the Enterprise eliminated!

Master, if your words are not so full, if you are more professional, if you have the conscience of the Internet, you should say so: enterprises should adapt to the development of the Times, began to pay attention to mobile marketing! Remember, not microblogging marketing, not micro-credit marketing, but mobile marketing. Mobile marketing is the mobile internet era of new marketing methods, including micro-bo, micro-letter, client, browser, no matter how the product iteration, is always called mobile marketing!

Zhou: Are you still saying that you are doing Weibo marketing?

Next, the Masters, please give the following suggestions to the enterprise:

First: Weibo is only one channel, marketing channels can not be biased.

Second: Mobile marketing in the ascendant, to keep up, but do not be anxious, must not ignore the traditional marketing channels.

Third: Don't be fooled by the so-called Masters, stick to the basic principles of marketing, and re-examine the marketing layout of the enterprise.

And so on, please don't say "you're not my training object" to someone who hasn't asked you to do a microblog operation. You can run other people's official blog, but you can't replace other people's thinking. Because corporate awareness is the future of mobile Internet, as for the Masters in the Micro-blog how to add powder and forwarding, just a game a dream!

Understanding the trend of channel in the mobile era

First of all, we should consider mobile marketing as the main marketing channel, because mobile marketing still need 5 years to basically mature. At this stage, the platform is basically established: Android and Apple are the two camps, and the operating system is established. While the technical solution is in the fast-iterative phase, so you saw the microblog last year, saw the micro-letter-led, the industry debated: APP or HTML5?

Then you have to recognize the impact of this new channel on traditional channels and traditional Internet channels--the focus of the channel is becoming more and more obvious! It should be recognized that no new channels should be seen as the only channel; enterprises should learn to integrate channels.

Ii. Understanding the channel risk in the mobile age

New channels must bring new problems, the current marketing problems are as follows:

√ More and more fragmented content, in the past when the CCTV King can complete the full coverage, now you have no money to find such a way.

√ Users more and more independent, time contacts, space contacts more and more difficult to grasp. That means marketers increasingly need to think about what tools users will use to get information, and at what point.

√ Brand deployment and fragmentation channels of direct convergence more and more important. Past marketing can be sliced-you're in charge of the newspaper, he's in charge of television;

√ The distance between pre-sales and after-sale service is getting shorter. In the face of micro-blog, micro-letter, you can really distinguish between pre-sales, after-sale?

Understanding the essence of marketing channels

To sum up, the so-called characteristics of mobile marketing, in theory, is: multi-channel, data, individualization, socialization, fragmentation.

To be more popular, you need to think about things like this:

1, your user is a group of what kind of person?

2. What Web tools are they used to?—— traditional media or new media? PC system or mobile phone? What websites do you use on your PC?

3, contact the user, in what way to get the user information? How to sort information? How to use data? How to improve the conversion rate of data?

4, for different users, for the same positioning of different individuals, facing the different life habits of individuals, how to obtain the right, all-round, deep enough to interact with the contact point and approach?

5. How to interact with your users? How to get viscosity or loyalty? How to get the word of mouth?—— all this needs a story.

6, you will face the complex, a wide range of debris channels, the proportion of the channel analysis and positioning? How to cooperate between channels--spatial synergy, event Synergy? How to acquire, how to cultivate and manage the professional talents in each channel?

Today's marketing managers, like a director!

This, is mobile marketing, it is not microblogging marketing, not micro-credit marketing, it is micro-bo marketing, but also micro-credit marketing, it is a mobile platform for all marketing methods of the assembly! OK, the past said that they are doing micro-blog marketing students, read this article, change a vest, go out, and then!—— you are now doing mobile marketing!