Are you still in order to include and outside the chain in the optimization site

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Baidu Search Engine sword refers to the user experience, a group of sites have been punished, and now do not have a chance to do the station and luck, the search engine to improve the algorithm, the user experience is the only access. The recent keyword ranking of the decline in the proportion of the larger than the increase, it seems that Baidu is still continuing to suppress the quality of the site is not in line with the user experience; for the July data was observed, found that a large number of site rankings are declining trend (the site is mostly down, what is the rise? The reason should be equal. In fact, this is only a part of the site survey, such as the ranking of their 10 sites analysis of the situation, as shown:

Look at the ranking trend of the site, now what kind of SEO is the right? Included and outside the chain also to the past so important? Now most seoer think is included is to enhance the site weight and achieve ranking of one of the important factors, outside the chain is also to promote keyword ranking and weight of important channels, But we found that some sites and outside the chain are very few, but the ranking is very strong, screenshots show:

Included and outside the chain:

Keyword rankings:

Actually this is a time not long website, although domain name is 7 years, but really do this station is about 4 months time, and the home page is to imitate drunk goods mall, the chain shows 57, in fact minus the internal link only 23, it seems that the site did not spend too much time to optimize on the realization of good rankings. Below according to own opinion to say contains and outside the chain two views:

One, the collection is really the more the better?

Obviously included is not the only way to enhance the weight and ranking of the site, low quality content will be harmful to the site, in order to snapshot, in order to collect and update the site is a wrong way, because these content for users are meaningless, corporate news station, in the absence of a certain brand support under the premise, Believe that few users will go to see, they are most concerned about the price of products, the quality of the service, not the few broken articles; in fact, in order to take snapshots, in order to include to update the site, a short period of time may have articles to write, long time will find that the relevant topics have been written, can only repeat the original topic repeatedly, This is bound to cause the site content duplication and quality of decline.

The number of sites included can achieve more long tail keyword rankings, but also have to stand on the user's needs to update content, Enterprise station users are most concerned about the quality of your products and prices, for the article meaning is not big; news station users are most concerned about the latest news materials, illustrated articles for users is very demand, Personally think that want to let the site have more included, should first solve the content quality and user needs of the problem, rather than blindly in order to collect and update the article.

Second, outside the chain to the ranking effect how big?

Outside the chain on the rankings can not say no role, the role is still there, we found that there is now a chain of keyword ranking really rise fast, no hair outside the chain effect to slow, but out of the chain may not be able to let the keyword row up or steady keyword rankings, because the role of the chain plays a role in voting, not all of the chain have effect, Baidu for the outside chain this piece also strengthened control.

Personally think that the chain in the release should be to guide the user needs, solve the user problem for the main purpose, and should do a wide range, the current Baidu may give the forum link to the weight of high, but later may adjust this piece of weight value, once this piece to do too much, then the greater the risk!

Summary: Included and outside the chain is only part of the SEO, not for SEO and targeted to upgrade their number, more should be to the user experience, good sites and outside the chain does not need a lot of natural rankings will be very good. Today's SEO outside the chain played a far less useful than before. Article by Zeng (red robe price http://www.zuipin.cn/wulongcha/dahongpao.html) Original, reproduced please indicate the source of the article, thank you!