Ark Report Hammer mobile phone involved in false advertising propaganda

Absrtact: Ark son recently to Beijing Municipal administration of Industry and Commerce Chaoyang Branch report Luo Hammer technology company to product Smartisan T1 model phones suspected of false advertising, and request to verify and to be punished according to law. Fang said in the report letter, Hammer Division

Fang recently to Beijing Municipal administration of Industry and Commerce Chaoyang Branch report Luo Hammer technology company to product Smartisan T1 model phones suspected of false advertising, and request to verify and to be punished according to law.

Ark Son in the report letter, said that Hammer technology company and the company responsible for Luo as advertisers, advertising operators, advertising publishers of the appropriate subject of the ads published in violation of the "People's Republic of China Advertising Law" chapter seventh of the third paragraph clearly stipulates: Advertising must not have the use of national, the highest, the best Direct and indirect advertising content in large numbers on the internet to spread.

Dissemination of content including Youku station video, hammer official website, such as the plane publicity platform.

Fang said that the hammer phone in its ads boast "the best mobile phone in the Old World," "Top Design", "Everything is the best", in violation of the Advertising Act chapter seventh of the third "use of national, superlative, best and other terms". Wanton belittle similar products, in violation of the second chapter 12th "Advertising shall not belittle other production operators of goods or services." "The third chapter 21st" Advertisers, advertising operators, advertising publishers should not be in advertising activities in any form of unfair competition. ”

In fact, Ark Son and Luo enemy already long. Fang has reported Luo illegal running schools, operating beyond the scope, do false advertising, tax evasion; Luo also questioned the micro-blog "Ark of the fight against fraud fund", said 5 years did not open the accounts, 590,000 of the security costs of doubtful.

Recently Luo in a lawsuit lost to Ark son.

In a speech in 2012, Luo said that "Fang promised free supervision of quality for life", and in the PPT to use the photos of the Ark, Fang son to Luo Company's behavior violated its name right, portrait as the basis, will be the old technology company, St. Fine Germany Training School and the release of video two sites to sue to court for compensation. On the morning of April 25, the court found that the old technology company violated the portrait of Fang, and ordered the company to remove the video and pay 1055 yuan for the matter.