Armani Foundry production of more than 1 sets of suits used in the minimum 90 yuan

Libe Square is located in the central business district of Guangzhou, a column-shaped building, next to the old high-end shopping mall friendship store, and the opposite is the third five-star hotel in Guangzhou Garden Hotel.　　There are international brands, such as Louis Vuitton and Hermès, which are decorated with elegant reception cards modeled after the Hong Kong and Singapore patterns.　　However, came to Libe Square, but did not find a few years ago has been set up shop in this Emporio Armani, nearby service personnel told the Financial weekly reporter, Emporio Armani store has moved away, replaced by another brand Gucci. In fact, the Emporio Armani of Libe Square is just a microcosm of the Chinese market.　　Earlier, Armani has lifted two Chinese agents, perhaps because the expansion of the market is less than expected, 7 August, Armani will be in Shanghai to tender, select New agents. Emporio Armani is only the Armani family of two types of brands, its high-end suits, even if there is a discount, the price is about 10,000 yuan.　　If it's the top Armani Prive, it takes about 10 weeks for the guest to pick up clothes from custom. However, in the interview, the Financial weekly reporter found that even the staff of the professionally trained Armani stores, for Armani some of the products of the source, such as Giorgio Armani, also have different claims. Along these lines, the reporter also found that many international brands in China have a generation of industry and commerce, the generation of industry and commerce may be only 1% to 3% processing fees, and these international brands can earn 10 times times this profit.　　A person familiar with the market told reporters that in high-end leather shoes, for example, in the United States to sell 50 to 60 U.S. dollars in leather shoes, in China stores may sell 100 to 200 U.S. dollars, and the factory price of products not exceeding 5 U.S. dollars. "This is definitely a windfall, and why most international brands are willing to choose China to do the processing of one of the reasons."　　These people say that because domestic enterprises have the impulse to earn foreign exchange, the ability to bargain with overseas brands is very low. Giorgio Armani is not all the Italian-made China center is a luxury commercial building in Beijing. "Giorgio Armani brand clothes will not be produced outside Italy. "The shop chief of the Armani store in China Center." "Armani other brands have been working in China or manufacturing in China, such as Emporio Arman, Armani Casa, AJ Armani Jeans, a/x Armani Exchange, and so on. Production may be in Wenzhou, Suzhou and other place, but we do not know the specific situation, we have to ask the production side. "At the Giorgio Armani store in the peninsula, Beijing, the staff has always stressed that Giorgio Armani raw materials, the production process is finished in Italy.　　Only Armani's leisure Emporio Armani and other sub brands will be manufactured in China. In Shanghai Giorgio Armani Gold Shop, the financial weekly reporter looked up 5 pieces of Giorgio Armani label, found that are "Made in Italy" (Made in Italy), but there are also selling luxury goods insiders to reporters that Giorgio　　Besides being produced in Italy, Armani is produced in Romania. So, does the mainland's generation and industry have no processing Giorgio Armani? The reporter learned that Giorgio armani to cashmere fabrics, and Guangzhou textile City [8.10 0% shares] is China's largest fabric distributing center, but also after nearly 20 years of spontaneous formation of the market, in the scene, the financial weekly reporter asked directly a few wholesalers, these wholesalers said,　　Purchase a lot of customers, but do not know what these fabrics are the brand of the generation of industrial and commercial purchases.　　In this interview, the reporter had learned that Armani on its behalf of the business administration is very strict, each other signed a confidentiality agreement, on behalf of the industry and commerce can not disclose the details of Armani, and Armani also will not declare a factory is its behalf of the industry and commerce. A few years ago, Armani had chosen several generations of industry and commerce in Dongguan and Zhongshan to produce its products.　　However, the reporter through a clothing line for about Armani, a representative of the industry and commerce in the interview, but encountered obstacles, has been tentatively the interview was canceled, and the person responsible for several times declined. However, through the conversation, the reporter got an industry information, the original, many international brands of clothing, domestic sales and the quality of sales abroad or there is a difference, export products, raw materials are basically imported, and domestic, raw materials in the domestic procurement. "The same brand, I bought in the United States to wash a few times will not be ugly, and buy in the country, wash one or two times it is difficult to see, this is the difference between the material of clothes." "Armani Armani has a wide range of about 8 clothing brands, in addition to the top Armani prive (customization), there are Giorgio Armani, Armani Collezioni, Emporio Armani, Armani Casa,　　AJ Armani Jeans, a/x Armani Exchange and Armani Junior. In Beijing, the Peninsula Hotel, Yintai Center, China Trade Center three Armani stores, the brand sold only Giorgio Armani and Armani Prive (custom). In Shenzhen, Armani has 6 agent stores, the highest end of Armani Collezioni and Emporio Armani, no Giorgio ARMAni. Armani Collezioni in Yi Tian Holiday Plaza, located on the second floor, not far away is Hugo BOSS. All the clerks are wearing black suits.　　The shop's clothing style business, concise. One thing you'll see in the past is that most of its origin comes from Italy, with the label "Made in Iitay". However, a part of the origin is not from Italy, the tag is written on the origin of Croatia.　　The clerk told the Financial weekly reporter that Armani's origins were in more than 10 countries, and that some countries had not heard the names. "Design is done in Italy, the source of raw materials is not the same, because different countries rich in dissimilar fabrics." The clerk explained, "The processing is done in China." According to the shop assistant, the design of the Armani Collezioni product line was completed in Italy with raw materials from more than 10 countries, including China, and the final processing would be completed in China, because "European yards are not suitable for Asian body size and need to be modified."　　"At the same time, the store also has a shop master, all the clothing purchased in the shop can be free to modify the size." Emporio Armani's store in Vientiane City, most luxury brands in Shenzhen's stores are concentrated in the mall. Emporio Armani with the same layer of brand and Fendi, Chloe, Balenciaga and so on. Most of the Emporio Armani's clothing comes from "Italy and Turkey, only a small part of China."　　"Questions about whether the quality of Chinese-produced Armani in China will decline, the clerk told the reporter," just the origin is not the same, quality is actually the same, "the shop assistant does not believe that the clothing produced in China has lowered the quality standards, she told reporters that Armani sweaters are generally from Turkey. Unlike the above two brands, the origin of Armani jeans is almost entirely in China, whether it is T-shirts, shirts or trousers. At the same time, prices are much lower.　　Armani jeans price and some trend of the same brand, T-shirts in the price of 500 to 1000 yuan, a men's leather prices are only more than 2000 yuan. In Vientiane City Emporio Armani Shop, can also see Armani jeans clothing, "because the same group, different brand line products will be placed in a shop."　　The clerk explained. Because the autumn and winter section is about to be listed, the above shop in the spring and summer are on sale, clothing more than 60 percent, some jewelry 50 percent.　　Reporter investigation found that Armani collezioni of autumn and winter has been to the store, but did not display. Armani cost is low, 1 suit materials cost of the lowest 90 yuan and Shenzhen Emporio Armani stores, Shanghai Emporio Armani Port of the goods source more diverse, financial weekly reporter saw, its price is 5100Yuan's knitted jacket, the origin is China, the price of 2800 yuan vest, the origin is Italy, the origin of T-shirts is Peru, and the price of about 1300 yuan of 100% cotton shirts, the origin is Vietnam. In fact, Armani choose Vietnam, Peru or Slovenia, often have cost considerations.　　Compared with other luxury brands, Armani had a period of stagnation in the first half of last year, when the performance of PRADA, LV and other brands grew rapidly, but Armani sales did not grow much. According to analysis, compared with other brands, Armani at that time the design progress is not big. So, over the next time, Armani management seems to be more focused on the design of Armani. According to a senior executive of a mainland apparel company, the cost of clothing is a large proportion of the costs of apparel.　　Take a suit for example, it may end in the domestic sales of only 500 to 1000 pieces, but the design cost may reach more than 100,000 dollars. "We had planned to buy a full design for an independent design studio in Japan, but given the high cost, we finally gave up." "These people say a full set of design options, including basic design, materials and special processing technology, but more crucially, it is just a clothing design." and "I said 100,000 dollars is only mid-range design fees, some of the top design around 200,000 dollars."　　"Armani is a regular fixture in these independent design rooms. After eliminating the design cost, in fact, the Armani cost is very low.　　For example, clothing, more than the middle of the material about 70 yuan/m, mid-range about 30 yuan/m to 40 yuan/m, the production of a suit, about the use of 3 meters, that is, a suit of materials costs about 90 to 210 yuan. Red Bean group used to be one of the Armani in China, mainly for Armani OEM suit, according to the person informed that the Red Bean group Each collection of fees is about 50 U.S. dollars (about 320 yuan), but, in the Armani stores,　　These suits set a price of about 500 to 800 dollars (5000 yuan), the gap is more than 10 times times. "This is the value of the brand," said Zhouhaijiang, president of the Red Bean Group.　　As a result, red Bean also strive to build their own brand. Higher profits, so that some international brands have a lot of flexible space. Armani, a representative of industry and commerce, once said a joke when she started a business.　　At that time, she gave Armani of a product reported processing fee is 11.95 dollars, Armani's representative after listening to laugh, 5 cents will not let, 12 dollars. And in the circulation link, some international brand practice, on behalf of industrial and commercial production directly to the customs exit, and then by the brand's unified distribution companies to the various markets. However, the reporter also heard in the interview that some brands of clothing in lieu of business processing after the exit, but direct salesCountry, the foreign manufacture it labels on the origin may be made in China. For Armani whether there is indiscriminate labelling of origin, the reporter is currently in possession of the information can not prove this point.