ARM's ambition: M7 chips aimed at smart homes and cars

Apple and Google's two launch this year show that iOS and Android have stepped out of their phones and tablets to expand into living room entertainment, health equipment, smart cars and smart homes.

In the Tuesday, mobile chip giant British arm also launched a chip design program for the above areas, aiming to tap into new chip opportunities brought by the internet of things.

ARM itself is not designed to make the final chip finished, but its design and intellectual property rights to the chip manufacturers. With this model, ARM has become a big winner of mobile device chips, leaving Intel, the design and manufacturing team, behind.

Segos, chief executive of ARM, said that at present some smart home products on the market, for the vast majority of consumers have no practical value, the future into the ordinary life of smart devices, should be able to give people the equipment to save money.

Segos For example, some refrigerators claim to be able to "talk" to the stored boxed milk, which is actually garish, but if the processor is intelligently analyzed by the built-in processors, the work cycle of the refrigerator, thereby saving electricity to consumers, this will be a practical smart home technology.

ARM's Tuesday issue is the design of a processor called CORTEX-M7, which is said to have purchased authorization from companies such as Atmel, Freescale and the Italian-French semiconductor.

Arm Company, this chip processing capacity, comparable to the 1990 's medium-term pc in the CPU. If used in the home security system, you can conduct facial recognition processing, if used in smart cars, you can handle the driver voice recognition functions.

According to statistics, last year, the world based on ARM architecture and design of the chip production and sales, more than 10 billion, of which half of the smartphone and tablet computers, the rest for digital television, washing machines and other mobile devices and industrial equipment.

Segos said that the future of society will be the calculation of the ubiquitous society, which will give arm's chips to bring a huge new market.

(Responsible editor: Lvguang)