Art dealer, like art itself

An art dealer, like art itself, struggles to grow up in a corner where ordinary people are unfamiliar. And I think the idea of selling art online is wrong, because the closed loop does not work.

One reason is that art is not standardized

Strictly speaking, art is the least suitable for goods, because art is too non-standard. If the art of standardization has become a handicraft, it is not the scope of the art of electrical business. Works of art are linked to the artist itself, a different view of a piece of art, but if an artist in the industry's reputation is very loud, even if not particularly like his viewers, will feel that this is a worthy collection of things. The problem is that few of the works of famous artists can be put on the line for public auction.

Taobao auction Although the amount of money in all the art of the Shangli rankings, but basically more auction some artifacts or handicrafts, can be said to be relatively standardized and personalized works of art.

The second reason, the risk of online transactions

Even if you can get the works of famous artists and put them on the line for sale or auction, no one dares to order them directly. For example, put a grass between the pumpkin, the price of 500,000 euros, I even if the money self-willed, also very like, but I dare to buy it? Not to mention true and false difficult to distinguish calligraphy and painting works. Even from the identification of art, insurance, logistics and other joints to achieve systematic protection, it is difficult to change the traditional art of the way and concept of the transaction.

Three reasons, where the collection of art groups

One of my artist friends says that the ability to collect artwork is basically entrepreneurs or officials. And these people are not used to buying art online. As a network generation of intermediate forces, whether the students have financial ability and appreciation ability to buy art, the answer to this question is self-evident. I don't entirely think that because of the education problem, young people do not appreciate art, which is part of the reason, but not all. If you're going to be an electrical dealer in art, of course you can't look forward to it today, young people all of a sudden received a very good art appreciation education.

What I'm trying to say is that as a businessman (not an artist), you can either find the winners of the art collection and move them down the line. Or find art that suits the tastes of young people now. And the art of education that is a long-term thing, and so people have the taste and financial resources to do the art of electrical business, it sounds not very reliable.

The traditional art trading market is under the line, today we want to do art electric, whether we can learn from other industries O2O experience, to "transform" the industry, rather than replace this because of the particularity of the commodity and very special industry.

Try one, contrary to Apple, art can be online experience, offline deal

In fact, we have to do is the art industry information work.

Contrary to Apple's approach, the idea is consistent. Apple does it as an experience shop, where users can see and experience a variety of Apple products in the shop and then go home and buy them online. I think the art dealers can do the reverse: online experience, offline transactions. For example, calligraphy and painting can be regarded as "printing" industry, online experience can do very well.

Learn from the practice of many industries O2O, the offline industry using the Internet technology for information, such as the National Gallery information off. To the gallery owner a backstage, upload gallery works, authors and other information, real-time update. So everyone can see the work and author information of each gallery. Of course this work is certainly not good to do, but this is almost all offline industry O2O the only way: to go through long and hard to push the industry's information work first, such as catering industry first put the restaurant information on the Internet for customers to check. Of course, in the current environment, the speed of information will be much faster, after all, the Internet in terms of concept or infrastructure, have made great progress. After a detailed browsing online, potential buyers can go to the offline gallery to deal specifically with the business.

To cite a less appropriate example, the Palace Museum is now doing some information work on the collection of the Imperial Palace, making a piece of the app for everyone to download and see. Of course its aim is not to do the art of electrical business, but also can be seen as the art of Internet is a good attempt. For example, recently launched the "Han Banquet map" APP. If everyone can see the information of art in such a detailed way, I believe it will certainly give a boost to offline trading.

Try two, expand offline buy crowds, let young people buy art for young people

This is actually similar to the work of O2O line pushing. Take food O2O to example, is to open up suitable for young people to spend the restaurant, let the restaurant Internet easier.

On the one hand we expect to improve the taste of young people, on the other hand, try to get some art that accords with the aesthetic taste of young people. When it comes to art, everyone feels very tall, not everyone has the ability to collect, even a very good taste, if he has no financial resources, it can only exclaiming.

So I think that on the one hand, art to be younger, on the other hand, also need to buy. Popular culture is a direction, less serious art, with more entertainment spirit. Can not say that there is no taste, such as Nara's works by young people like, but also affect a lot of young artists, you can not say it has no taste. There are comic-style works and so on.

To borrow the words of the young: art dealers cannot be served.

I think of colleges. For example, the Chinese Academy of Fine Arts will hold a graduation exhibition every year, those students have interesting works of art, students also expect their works to be collected, and the price is certainly not as expensive as the well-known artists, it is possible that you and I can afford. And the students ' usual works, such as a pottery made in class, a painting and so on. If you go to school and ask to buy these things that students usually do, they will be happy.

Works of art are valuable to artists, because art is personal and human, and it needs to be labeled personally. College students are not famous, but they can rely on the popularity of institutions to improve the overall quality and credibility. For example, Chinese Academy of Fine Arts, Central Academy of Fine Arts and so on, in China. These young people will certainly be happy to have a tool or platform for the students of the Academy of Fine Arts to display and sell their work.

So from this level, I take back the article at the beginning of the sentence, the art of electronic business online can still go through.

Try three and finally talk about art derivatives

It's like a movie theater selling popcorn to make money, taxi software by car services to make money, the big say can also be seen as the establishment of an industry ecosystem.

Art derivatives are not very much like pure art, because pure art does not have practical functions (and of course it cannot be said that a Bauhaus-style chair is not a work of art, which is another question). But there is no doubt that the market for derivatives is huge. For example, the mobile phone shell, the artist to print their own works to increase the interest and individuality of the product. such as pillow, scarf and so on home supplies. Just once the artwork has been applied, it will be confronted with fierce competition, and you fall from the artist's paradise to the area of the commodity. For example, if you make a pillow with your own work, I will not necessarily buy it because there is a better choice in the market: I can find a pillow with a Picasso painting on it. But there is no doubt that the practicality of the artwork has more trading conditions.

It depends on creativity and creativity. It is also the direction of the development of commodity culture to make practical things into artworks. In Japan, Europe and other countries in the art of goods up and down, we still have a lot of space and potential to improve, but also means a potential market. People's demand for life more and more high, the demand for goods more and more exquisite, will also lead to the development of the art of electricity. Now some do a good platform, such as warm island, such as watercress things, are in this direction.

Because people buy more than just a commodity, but also represent their attitude towards life.