Art Dragon and where to go net why decorum

Absrtact: January 6 News, a few days ago to the network and art Dragon contract dispute case final sentence, the court decided where to pay about 52.33 million yuan to the art dragon payment of damages; The art dragon goes to where net pays about 8.12 million yuan Commission. Why the former partner will develop into the soldier Rongsiang

January 6 News, a few days ago, where the net and art Dragon contract dispute, the final sentence, the court decided where to pay about 52.33 million yuan to the art dragon payment of damages; The art dragon goes to where net pays about 8.12 million yuan Commission. Why did the former partners develop to "go to the right"?

Past, where to go? The label of the Net (qunar.com) is the "vertical tourism industry Baidu", the business model is the CPC (search parity); now, where to go the web will be labeled "vertical tourism industry Baidu + Taobao" business model is TTS (total Solution, hotel online trading system) +cpc. In other words, where to go the web launched the TTS model moved the Art Dragon Hotel online to deal with this piece of cake. Last April 15, the Arts Dragon to all members send SMS "Art dragon suspended and go to where network cooperation, welcome directly to the art of the official website booking hotel", and to where the net clear line.

In the industry's view, backed by Baidu and successful listing to where the net, a dozen two (art Dragon and Ctrip) of the "ambition" more and more obvious. Especially in the hotel, where to go the net "replace" the purpose is very obvious. Analysis of where to go nets and art Dragon net in the third quarter of 2014, to see where the net hotel sales volume has accounted for 51% of the total hotel business, and the proportion continues to expand rapidly.

As can be seen from the above table, art Dragon Net total business growth is smaller than where the net, and the gap between the two is getting bigger. Actually, where are you going?

In the third quarter of 2014, total ticket volume and hotel night total increased by 57% and 84.6% respectively in the same period last year. And the art Dragon third quarter hotel booking business Commission only increased by 6% in the same period last year, it is noteworthy that the art Dragon ticket booking business Commission fell 24% in the same period last year. Where to go the net originally is the vertical search, for the art Dragon provides the service by clicks the charge, now then oneself contract the hotel, the ticket agent and so on, with the art Dragon is the direct competition relations.

Where are you going? "total revenue in the third quarter continued to grow strongly," said Zhungchengsu, CEO and co-founder of the network. Superior execution enabled us to achieve high growth in the high base last year. Total ticket volume and hotel night total increase, as well as the average income per ticket and the healthy growth of each night average income, led total revenue year-on-year growth of 108%. ”

However, the four enemies to where the network also repeatedly into a variety of "war of words." January 2 Sina Financial report said, where to go to the Internet Hotel direct behavior allegedly "false brush list." In this, where to go the responsible person said "it is black us."

Compare Ctrip in the third quarter of 2014, net profit fell 42% year-on-year. Ctrip accommodation bookings increased 69% year-on-year, exceeding the company's growth forecast of 50% to 60% per cent. Operating income of 950 million yuan (155 million U.S. dollars), an increase of 56%. Its traffic ticket booking volume grew 98% year-on-year, exceeding the company's 60%-70% growth forecast. Traffic Ticket business receipts for 800 million yuan (130 million U.S. dollars), an increase of 32%.

So, where to go net the "reform" of the impact of the Arts dragon is much greater than the impact of Ctrip. In addition to Ctrip, Art Dragon, where to go three old qualifications, there are passers-by, the same way, Mother Donkey, ma honeycomb, mango nets and Ali group "go" to participate in OTA (online tourism) market snatch war. The 2015 OTA market, melee situation or will be further upgraded.