Art Dragon CEO Cui: has raised 2 billion yuan for mobile end more preferential strategy

"TechWeb Report" July 3 News, Yi Long Travel network CEO Cui said, up to now, the Art Dragon Hotel night volume from the mobile end contribution ratio has more than 20%, and said has raised nearly 2 billion yuan for mobile end, realize "art Dragon mobile phone booking cheaper". According to Cui introduced, up to now, the Art Dragon client cumulative download more than 15 million times, from the mobile end of the night volume contribution ratio has more than 20%, mobile end booking has overtaken the call center, to become the Art Dragon after the PC-side reservation of the second largest booking channel. According to the first quarterly results of the Arts Dragon, as of the end of March this year, art Dragon client cumulative download 10 million times, through the art of the sale of the hotel guests room night number of about 4.9 million nights, from the mobile end of the night volume contribution ratio of 15%. After 3 months of development, at present, Art Dragon Hotel overnight volume mobile end contribution ratio has more than 20%, on this art Dragon Net CEO Cui said that the recent art Dragon mobile phone exclusive price promotion of the mobile end of the night volume ratio to promote the role. It is understood that the Arts dragon recently launched the "Same bed price" strategy, that is, the user through the art of mobile phone clients booking hotel, air tickets will get a higher discount. At present, thousands of hotels a day in the "Art Dragon Client" to provide on the art of the PC on the basis of the additional discount, the range of up to 30%-50%, in addition, all based on the mobile end of the booking, provide a different amount of cash return. In addition, Cui said that in the future will invest more resources to support the art of mobile client booking, on the mobile end to provide users with more powerful price concessions, has been raised nearly 2 billion yuan to prepare for this. (Ningmeng)