Art Dragon promotional ads directly to Ctrip where the CEO called the Classic Dead method

Xinhua Beijing, July 5 (It channel Jiang Ying) "Ctrip buy No, we have, Ctrip buy some, we all first dozen 90 percent and then minus 1 yuan!" ...... Although we are not the first to start a price war, but since the price war, we will fight to the end of the blood! "This is July 1 night, the Yi Long Travel network in its microblog to carry on the public war to Ctrip."　　The move soon triggered a large number of netizens onlookers, Ctrip, art Dragon executives even launched a fierce "war of words," attack each other. Carding this dispute from the beginning and the beginning, did not advocate to do the purchase of Ctrip, June Online hotel group Business, Preemption has been claimed to be "hotel group purchase Boss" of the Yi Long network. Subsequently, very little participation in the "price war" also actively launched a variety of low-cost promotional activities, the introduction of the budget hotel full return of 30 yuan activities, Ctrip Travel Network hotel salesman marketing director Hu Zhihui even said, "activity scale and intensity have been updated industry records."　　Subsequently, Ctrip and art Dragon executives in public to launch a variety of innuendo confrontation.　　China Tourism Research Institute, Deputy researcher Yang Yanfeng analysis, art Dragon Net so targeted price war, is its first positive response to Ctrip's buy price war. Art Dragon counterattack price war directly with Cheng into the battlefield since the Yi Long network micro-Bo declaration of war soon, Ctrip staff micro-Bo head to the company's promotional ads.　　Ctrip Tourism Network integrated business marketing Director also took the lead in the Art of advertising "challenge", questioning its violation of the advertising law, "Advertising Law" 12th stipulates: "Advertising should not belittle other production operators of goods or services", more Ctrip employees said, the move is also proving the supremacy of Ctrip. Art Dragon also not to be outdone, the response said "first to have the first name of the domineering, Art Dragon Group buy market share first, this is the consumer take the wallet to vote out." Ctrip not convinced, you can ask a third party agencies to justice, to see who sales high. "also said," Ctrip you put the amount of water injection, we do not fear.　　It can be seen that both sides of fire smoke strong.　　Ctrip Ding, vice president of the hotel business, said, "The war has begun, the bow does not turn back arrow." Ctrip Integrated Business Marketing Director statistics show that, as of July 3, the so-called price invincible art dragon all with straight product marks of 742, only the art of all online products 2708 of 29.4%, this 742 art dragon is cheaper than Ctrip, and the average cheap range is-0.9%,　　The average price is 1.29 yuan, the remaining 1966 products Art Dragon than carrying Cheng range of 5.6%, an average of 8.78 yuan. In this respect, Yang Yanfeng also made the relevant statistics, both sides of the total number of products are about 2,700, of which the overlap of about 1200 products, unique products are about 1400. Present a comparable number of situations.　　But in the straight 10% price of the product quantity, Ctrip all 2,700 buy products are reduced by 10%, and the same period of art Dragon straight products about 900, only accounted for the number of products One-third, thus, Ctrip's price war is far greater than the art dragon.In addition, the Mango network also launched the so-called 80 million Yuan discount plan, the launch of "Hotel Carnival", to join the hotel reservations price war Regiment.　　At present, the hotel reservation business of several major Ota, in addition to the same network, have been involved in price war. Yang Yanfeng said that this marked a full phase of the price war, the hotel group buying market benchmark price officially dropped 10%, price war means to the enterprise supplier resources and financial strength of the lasting consumption, Ctrip to local hotel group buying business against the rapid growth of hotel group buying business game,　　will bring a far-reaching impact on the online Tourism Competition and market division.　　Where are you going? The CEO said the Art Dragon move is "classic dead Law" June, Beijing-east, the cat (Micro Bo), when the power of the electric business giants fighting the smoke has not gone far, online tourism site summer sales of the war began to spread. In the opinion of E-commerce analyst Li Chengdong, online travel site price war, not so much is the electricity dealer price war spread, rather than the past ground travel agency price war on the line of a transfer, in the current Web site happy enclosure under the background, in the face of Chinese consumers on the high price sensitivity,　　This is a process that has to go through. Zheng, an Asian sales manager at the BC Provincial Tourism bureau in Canada, believes that a "price war" is a tragedy for China's tourism market.　　He said, probably believe that the mall is the battlefield, busy to rob the same cake and forget the outside market has cakes have pizza onion cake, once it is price competition, we are anxious to forget that they have more choices. Lie, founder of the Global Travel news, said that the "price war" rules and buy market similar to the end of nothing but two, or race success, home to count money, or the end of the game, rats. Where are you going? Zhungchengsu (Weibo), the CEO of the Network (micro-blog) that San is precisely the share of the company, "the leader of the most easily made mistake is to focus on the advantage of resources to become the exclusive resources to resist." and the focus of exclusive strategies only apply to the backward pursuit. If the leader cannot keep ahead with past inertia, the right strategy in this situation is to split the asset for sale. "Yang Yanfeng said, Ctrip on the advantages of the business of the overall price war, the art of the dragon poses a major threat, if the arts dragon should respond to the careless, light loss of a large number of profits, heavy will lose years of established market advantages. This is exactly the same idea as ZHUNGCHENGSU. He believes that "sinking leaders often try to bundle the company exclusively, often not to save others, but to destroy themselves." Japan's corporate collapse is an example, the most unfortunate is that those who and the sinking leader bundled exclusive cooperation of the shareholders and employees, was dragged into the water, this is the Japanese business history of the classic death, tried. In his view, the development of China's market is absolutely enough to provide full-service large OTA, the same way network, such as several second-line OTA rapid development in recent years is because the market has left sufficient space for development.