Art power doesn't attract enough talent

Beijing Time September 28 news, according to foreign media reports, Bobby Cotic Blizzard chief executive, Bobby Kotick, said in an interview, the move to see Blizzard in the field of video games, the main competitor of the Arts (EA) can not attract enough talented people. Cotic recently said Facebook has become the only real competitor in the field of online gaming.

Cotic said in an interview recently: "We operate the company's core principles and the art of electricity has an essential difference." The art power has been struggling for a long time. EA tends to buy developers, and the latter becomes ' ea Florida ', ' EA Ottawa ', or ' ea New Jersey '. We are always on the sidelines and then say, ' We like a developer because they have a culture; they have an independent view. These will enable them to achieve success. We do not impose the view of motion on them. ”

Cotic also said that one of the major problems of art power is the inability to attract talent to help them create high-quality games. He said: "The biggest challenge for EA is that good people don't want to work for them." Unless these developers have no choice but to consider them. ”

Cotic's comments are not surprising, and the movement has been competing with the art power for control of the gaming industry. Earlier this year, two of Infinity Ward, the developer of the Call of Duty series, was expelled from Jason West (Jason West) and Wensen Zampera (Vince Zampella) and sparked a dispute. They then set up a studio called Respawn Entertainment, and developed the game in collaboration with EA.