"Article body" into repentance model Liade brokerage company how PR

"Article body" into repentance model "and line and cherish" popular, but faced with public relations problems, if you are Liade PR, what do you do now? We invite the well-known Internet brand PR marketing person Mr. Wang Xuliang analysis.

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This question is very interesting, I also come to occasion hype the theory model of PR and mathematical strategy. This article may be very boring, outside the circle you can decisively flip.

First, we put the article, Yili, Liade, three independent individuals into the model. The mathematical model used in the public relations war of cheating scandals is the famous "Prisoner's Dilemma".

"Prisoner's Dilemma"

Let's review the Prisoner's Dilemma model:

"Prisoner Dilemma" is a game theory model proposed by RAND Corporation in the 1950. Two persons who conspired to commit a crime were put in prison and could not communicate with each other. If two people don't expose each other, because the evidence is uncertain, everyone is in jail for one year, and if one person exposes and the other is silent, the whistleblower is released immediately for meritorious deeds, and the silent person is jailed for 10 years for not co-operating, and if the evidence is true, both sentences are eight years. Because the prisoners could not trust each other, they tended to expose each other rather than keep silent.

If we apply the model to this article event, we can find that for the three parties to the event, each person has two different directions to choose from, and the options are as follows:





article: Choose Yili





article: Choose Liade





Yili: Choosing to maintain marriage





Yili: Choose to break up





Liade: Select article





Liade: Choose to break up





Cheating types of scandals are different from the perfect model of the prisoner's dilemma. In the case of an existing family, because of the family responsibility concept and the pressure of social public opinion, derailed protagonist and cheating victims often form a "conspiracy" situation. Therefore, when we analyse the strategy of the three-party prisoners, we can usually consider the article and Yili as the interest community and simplify the model. The game strategy between the article and the Yili first:





article: Choose Yili. Apologize, reaffirm the importance of maintaining the family, admit mistakes, and bear part of the loss of reputation.





article: Choose Liade. Break up, declare the importance of pursuing true love, will shirk responsibility to Yili, bear all reputation loss.





Yili: Choose to maintain marriage. Forgive or nominally forgive the article, bear part of the psychological pressure.





Yili: Choose to break up, declare the uniqueness and purity of marital responsibility, will be responsible for the article, bear all psychological pressure.





, a well-known internet brand PR marketer Wang Xuliang, said the two different directions would lead to four results. ① article Choose Yili, Yili choose to maintain marriage. Both sides share part of the responsibility and psychological pressure. ② article choose Liade, Yili choose to maintain marriage. The article undertakes all honorary loss, Yili undertakes all psychological pressure. ③ article Choose Yili, Yili choose to break up. The article apologizes for failure, undertakes partial reputation loss, Yili undertakes all psychological pressure. ④ article choose Liade, Yili choose to break up. The article undertakes all honorary loss, Yili undertakes all psychological pressure.





because of the cheating scandal and the relationship between the two parties, the child constraints related more closely. And there is no restriction on the communication between the parties. Therefore, in this incident, for the article and the yili of the interests of the community, the optimal strategy is necessarily the article Choice Yili, Yili choose to maintain marriage.





so in the face of such a community of interests. Liade's PR strategy can basically find the basic direction. The first main party strategy response measures:





article: Choose Yili





article: Choose Liade





Liade: Select article





Liade: Choose to break up





In the case of the split, no matter the third party chooses any form of strategy, as long as the interests of the community or the article's own strategy is to choose Yili, then for Liade is the worst way. That is, regardless of the attitude of Liade, the article has been in the public expression of the grace of the gesture of righteousness. Whether or not to continue, Liade will assume full responsibility and psychological pressure.





and relative, no matter how Liade choice strategy, as long as the article selected Liade, then for the most vulnerable in the game Liade will have the opportunity to reduce the burden of psychological pressure.





therefore, for the PR team of Yao Flute, the most important thing is how to break the optimal strategy choice of the benefit community and reduce the loss.





If, just say, if, Liade PR adopt "the strategy of the tempo" ...





and the general media, the incident is different, the affair has a key accidental factors for the Liade crisis PR left a window period. This accidental factor is # Monday see #--If Liade's PR is shrewd and sophisticated, it will find that behind this # Monday, it's a turning point enough to save the lost.





This is the difference between the tempo strategy and the strategy.





the key factor in the "Prisoner's Dilemma" is the inability of the two prisoners to communicate directly and the need to make a common choice. Compared with the convenience of communication between articles and Yili, the communication environment of Liade and articles tends to be perfect prisoner's dilemma. Therefore, as a PR of Liade, if the event is true, then it should be easy to deduce the strategic choice of Liade and Mai Yili conspiracy. Therefore, the public relations emphasis should be placed on "How to let the article choose Liade" this basic position.





due to the events of infidelity, there is absolutely no information between the parties and the public. As a third party intervention, the Liade can use the advantage of the tempo to break the common interests between the article and Yili, as a strong information export first to the public implementation impact. That is, through the strategy of the tempo, the responsibility and the pressure of public opinion are imposed on the article.





if Liade's PR is implemented, then the gaming environment will be transformed into another situation. namely:





Liade openly love, choose and article together.





Liade apologized to Yili and faded out of the public eye.





The article chooses Yili, assumes full responsibility and all public pressure.





article chooses Liade, undertakes the entire responsibility and the partial public pressure.





So, in the public, the article lies in the game with Yili optimal strategy choice will be limited. The upper-tempo strategy breaks the optimal strategy choice between the interests community. and improve the Liade and the article to build (or "minor") of the probability, and reduce their actual loss.





what can be seen, however, is that Liade's PR is not seizing this once-in-a-lifetime opportunity, but waiting for articles and Yili's interests to make a choice before the public. Whether it is Liade to listen to the article sweet, or Liade PR ability has fatal defects. Liade himself has been unable to escape from the worst choice.





so far, Liade's PR focus can only be on more specific public relations means. The so-called "attitude determines everything."




As a
strategy, Liade also has 4 ways to choose. namely:

1, select the article, a strong tone. show that you want to use the spirit of true love to recover articles, take the initiative to assume full responsibility and psychological pressure.
2, select articles, weak tone. Show that despite the pressure of public opinion, but still willing to choose the article, transfer responsibility to the article.
3, choose to break up, strong tone. show that they read the wrong people, listen to the sweet words of the article, the responsibility to forcibly pushed to the article, and bear a small amount of social pressure.
4, choose to break up, weak tone. Show yourself to see the wrong person, although the pursuit of true love is not wrong, but still want to bless the article Yili. Take part in the responsibility and bear most of the social pressure.

The strategy of the back, which means two games after shuffling, also means that the article should pay the corresponding price in the first game with Yili. For the article that has been unfaithful Liade, Liade to make what kind of strategy, perhaps really is to see if his work is good enough ...

In terms of PR, the public relations strategy as a third party intervention is usually the key to the development of events. The third party can coerce the first party with the heavy cost brought by the strategy of the hand, and also can use the strategy of the first party to influence the optimal strategy choice. So if you are a Liade PR, the key to the time node is the most critical ability you need throughout the event.

Next, see Liade how to say ... It will be announced soon.