From January 25 to date, NetEase cloud music has been iterative development of eight months time, in this afternoon's media communication meeting, NetEase Music senior director Wang Lei for the first time disclosed the cloud music data: up to the beginning of September, registered users have reached 6 million; the total number of songs alone, its operating data table shows that in the song, single, In many forms, such as album and singer TOP50, 80% of the users chose to listen to the song.
And the new online NetEase cloud music for Android version 1.5 (iphone version has been submitted to the App Store audit), the iterative center of gravity from the beginning to enhance the music playback experience to enhance the user to discover music experience, introduced personalized recommendation mechanism. New users can use the interesting music taste test, in the background of the test settings to choose the right language and music type, the system will automatically analyze the user's music preferences, and give the corresponding interesting evaluation. For the old users, cloud music will also automatically analyze the user's music preferences, the previous music taste summary, and finally give the daily song recommendations and songs recommended.
As a major feature of cloud Music "DJ Program" also has a major revision, in the recommended channel flagship star and Big DJ program, in the theme channel by the content of the program divided 10 kinds of themes. According to the information, currently gathered in the NetEase cloud music of the number of music DJ has reached 400 (including singer DJ, professional radio DJ and Network Radio, which signed the DJ more than 100), DJ Program added 2000 Doyan a week.
In addition to products, Wang Lei also shared his views on the domestic digital music industry. Ding lei asked me to do cloud music, told me clearly, in three years do not consider the matter of making money. "Wang Lei has not yet begun to think about how to make money, but he decided that digital music fees are inevitable," this year, the guidance department will introduce a unified standard, several major online music service providers follow-up ", and in the short term" free audio-visual and fee download parallel. ”
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