As a mobile internet "door God", mobile phone assistants should abandon the vices

The mobile internet wave is subverting the entire Internet industry, and the new wave of Chinese internet companies and user behavior has changed dramatically: Mobile internet will go beyond the PC Internet, and more mobile internet users will use mobile phones as their preferred or only Internet tool, Mobile terminals will eventually become an inevitable entry point for the future market. As a mobile terminal management Guardian-Mobile phone assistant, it becomes through the portal, but also because of this, the market on the field of mobile phone assistants more and more products. At the time of the mobile internet, "mobile helper" as a user "just needed", the internet giant's entrance battle is just beginning. In this market, such as Baidu, 91, Pea pod, 360, Tencent and other network giants have their own place, each has its own unique development concept, but its purpose is nothing more than to control the mobile Internet portal, the market's initiative in their own hands. And how to grasp the initiative of the import, but also become the enterprise in the Internet market can be based on the fundamental. Mobile interconnected multiple portals, mobile phone assistant is "Door God" with the wide spread of mobile internet, by more and more users recognized, enterprises have launched its own characteristics of the app software, for the mobile Internet to share a cup of soup, and mobile phone assistant became the collection of these app software, It not only carries various kinds of app software distribution and access, but also for the security of mobile phone to escort the role. In addition, mobile Web browsers, mobile maps, timely communications software, such as mobile internet products gush, for the fight for mobile interconnection portal, the impact of the entire mobile interconnection market. However, these products are presented in a single form to the user, like supermarket and the commissary, the benefits of the gap between the two is far. Mobile phone assistants, such as supermarket, is a mobile interconnection product warehousing and hosting the security Portal "door God." It is conceivable that mobile phone assistants will become the key portal for the future mobile Internet. So many mobile phone assistants, which one is the user satisfaction? Mobile Phone Assistant competition is fierce, user demand leads to innovation. Therefore, to meet and lead the user needs is the first business solution to the problem. So what is the current mainstream mobile phone assistant what is the status quo? The same, follow the trend, rogue-mobile phone assistants should not have the abuse of the current market part of the mobile phone software, there are rogue characteristics. According to IiMedia, the data show that rogue behavior accounts for 16.6% of the types of malware in mobile phones. From Nokia, Samsung mobile PC kits to today's mobile phone helper software, in general, the user experience has been promoted, but there are some mobile phone assistant products are always using some rogue marketing means: Normally, the installation of mobile phone assistant, and then connect the computer, PC-side directly installed PC version of the phone assistant can connect, And some software companies force users to install their own software to do mobile phone helper operations, which really makes users very helpless. and penPeople can not help but want to spit slot: "Software download volume does not go, why not find their own reasons, mandatory software binding is only thirst, will eventually let you boomerang." In addition, there are some mobile phone assistant products are easy to install and uninstall operation difficult Rogue phenomenon exists, this author will not be detailed. In the era of user experience as king, does such a practice make users chilling? I think this is self-evident, and these software providers really should reflect on it. The same, follow the same habit has been the domestic market has to say, and this seems to have become a lot of mobile phone assistants have another disadvantage. Many mobile phone assistants on the market have more or less similarities in function, experience and interface. Today, a mobile phone assistant product issued a new function, a day or even only a few hours, a large number of followers will appear, but only on the basis of basic functions and a little bit of their own thinking, it became known as "unique", "original", Let the author laugh and Cry. But the real user experience is the King's thought, but inadvertently or intentionally by the developer to abandon the brain. In this era of user experience as king, these should not exist problems have become the Internet companies in the mobile phone market to solve the main bottleneck, thought-provoking. I believe that only from the fundamental abandonment of these ills, there is a chance to win the market. Mobile Internet era, it is important that the user experience market subject is the user, fundamentally, only the user satisfaction, the product can dominate the market. A good mobile phone assistant needs but not only need to help users install applications, mobile phone management, it should have their own style and characteristics, do not follow suit, not the same, to the user to personalized experience. Download the application software on the handset, the traffic consumption is a key factor that the user needs to consider. Mobile phone assistants are mainly installed on the mobile phone, many people want to be able to use the PC to install software on the phone, because this can be a large number of users to save traffic, and because of the large computer screen, management application experience is also better. Therefore, manufacturers pay attention to the mobile phone at the same time, the layout on the PC side can not be ignored, which is conducive to the implementation of the PC end of the old user transition, they transferred to the mobile end. Through the actual experience, such as Baidu Mobile phone, the introduction of the Web version, that is, can realize the function of the mobile phone, so skip downloading the PC side of the mobile phone assistant steps, easy to achieve mobile phone management. This reform is based on the user experience-oriented market development, from the future trend of mobile phone assistants, user experience will become an important indicator of enterprise products occupy the market. In addition, in this virus rampant, Shanzhai rampant era, mobile phone application security problems frequently, in the background to steal traffic, malicious suction fees and other destructive operations such as the phenomenon can not be ignored. According to IiMedia data, 2013Q3, 62.2% of smartphone users in China have encountered harassment calls and SMS problems, with 47.6% and 45.1% of users experiencing slow and unprovoked traffic problems, Other security issues that more users encounter include notificationBar and window ads, malicious deduction fees. In this case, as a mobile phone management applications, mobile phone assistant security is also the most important. Insiders believe that the future of mobile phone assistant security, not only to do the static scan for the app, but also to do the dynamic scan after app startup, so as to ensure the security of mobile phones, forming a comprehensive competitive advantage. Master the initiative, focus on the user 2014 mobile internet market will usher in a comprehensive development, the entrance of the competition is bound to be very fierce, mobile phone assistants will also become more and more hot market. According to IDC data, 2013, China's smartphone shipments will reach 300 million, an increase of 44% year-on-year. By the end of 2013, China's smartphone users will be over 500 million. By 2016, China's smartphone shipments are expected to reach 430 million, and the overall handset market will rise from 78.2% in 2013 to 88.3% per cent. The data show that the future of China's smartphone will become the main focus of the development of the Internet market, mobile interconnection will be the entrance of the competition. With the continuous development of mobile Internet, in the face of such a large user group, the focus of the enterprise should be further put on the user experience, its products should be more to meet the needs of users, to bring personalized experience to users, not rigidly formality, the concept of human services into the mobile phone assistant products, completely change the user on the phone assistant rigid, Complex, difficult to operate impression. In short, the major internet giants should provide better services to enhance the user experience, so as to be in the mobile internet market to seize the initiative.