As a network, we need to focus on four aspects of information

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As a network we are very clear search engine love original content, especially in 2012, whether Baidu or Google are for the collection of flooding, false original flood of sites to carry out a lot of blows. "Why the site has been K" as a network, we may all be the boss of this. However, the site by K is often from some of the content of the site does not understand the boss on. Many bosses for the site's operations or stay in a good ranking first need a lot of content on the idea, blind pursuit of the number of content, the need for their own network must be completed every day how much of the amount of article, in the number of requirements under a lot of small series can only be said to change the end of the middle of the change in the order of the switch. But the author can not help but doubt that such content is really effective?

A few days ago I have a colleague of the good yes and complained to me that their boss gave them the custom work content in the daily need to publish more than 50 articles, and imagine, a good pen in the net is also impossible to complete this number of days. For a site to have more than 50 articles per day, the original article, then this station will be a lot of awesome site. I would like to even ADMIN5 webmaster Network one day to contribute to the passage of the article can not but this number. And if an enterprise has 10 editors, then according to a situation, every day there are 500 articles, January, a year ..., if these articles are included, then this site can become a god stand. The author of this friend's site is not optimistic, sure enough in this week's 400-degree algorithm fine-tuning, this site is completely k.

We can see that many business owners of the work of the network is often only to stay in the content of the more positive point of view, that the more favorable to the site. Many of these are often from the morning busy to the evening to complete the task assigned by the boss, and the content of the quality of the article is naturally too busy to take into account. This case how to call search engine does not k your site. So what are some of the issues we should be concerned about as a network?

One: Focus on the most basic SEO information

For a network, we are not demanding that we should be very proficient in SEO, but also need to know some basic SEO knowledge. These include how we design a user and search engines like the title, how to deal with the word around, keyword bold and inner chain, the layout of keywords, and so on, these basic knowledge as a network or to understand. While our content is for visitors, it is also a critical step to make the search engine better understand our content.

Second: Focus on online marketing knowledge

For an enterprise, do the enterprise site is to better profitability, and the network in editing the content of the enterprise site should not be mechanically, like a wooden people just know to send articles and know the purpose of the article. If a network is not clear about the purpose of the content, our target consumers read it is also uninteresting. As a network we need to ask ourselves before we post the content. Readers will not have the desire to consume when they see it? can improve the conversion rate of the site. Can bring customers to the site of the article is really consistent with our site article. It's useless to read articles that no one is looking at. The author believes that the network needs to know a certain network marketing knowledge, in order to seize the hearts of consumers, visitors to our customers.

Third: Focus on Industry information

As an enterprise's network, we need to understand the industry's knowledge, but if you rely only on existing knowledge you will find that one day you have nothing to write. We need constant attention to the industry to fill our writing inspirations. On the play we can adhere to the industry's relevant newspaper publications, every day to browse the Internet for the relevant industry reports, attention to some of the industry's blog forum, and so on, these can be the first time to obtain relevant information, to this some of the consultation information integration, a good article will be ripe.

Four: Pay attention to readers ' reading needs

As a network, we are not able to stand on our own terms every day to talk about what some readers don't care about. We need to integrate ourselves into our readership to understand the reader's need for content. So that you can really write an article that matches the reader's appetite. If we simply for the number or search engine to write articles, I think such an article out of the reader do not like to see, I think you can not read it.

Today's online marketing is a focus on the content of the marketing environment, as a network if you can pay attention to four aspects of the content, you can play a network of the real role. If we just stay in quantity, I think eventually your site will become old woman's binding cloth-smelly and long, readers and search engines will not buy, such site is not developed. This article from the 7837 Web game platform http://www.7837.com/Reprint please keep the source.