As a qualified webmaster why research keywords

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Website Core keyword cannot take for granted, must go through the keyword research to ensure that this keyword really has netizens in search, no one search word without any value. The person who does not have the concept to the SEO decides the target keyword often usually first thinks the company name or own product name. But when an enterprise or website has no brand awareness, no user searches for a company name or site name. Product names are often not searched if they do not contain the generic name of the product. Many times, even with the industry's most common name, there is not necessarily enough real search. The most typical is the word "SEO" itself. Baidu Index Shows "SEO" is searched more than two thousand or three thousand times a day, first of all, this and many other real users in search of words compared to already belong to the lower. Second, the search for "SEO" is a lot of people are webmaster in the research record "SEO" The new trend of the word rankings, rather than the SEO services interested. To determine the appropriate keywords, the first thing to do is to confirm that the number of users search to reach a certain level. Making the wrong choice in this direction, the impact on the site will be disastrous. 3.1.2 To reduce the difficulty of optimization to find a search volume of keywords, does not mean that the target should be the most popular, search the most words on. Although the search for "news", "lawyer", "Rent", "Ticket", "Weight Loss", "Travel", "cosmetics" and other words of many users, but for small and medium-sized enterprises and personal webmaster, to these words to achieve the first few, the difficulty is very high. It can be said that there is no strong resources, manpower support, do not think.

Do keyword research is to find the number of searches are more, at the same time less difficult keywords, site optimization can be in a certain budget, cycle to achieve better results. 3.1.3 Search for effective flow rankings and traffic is not the goal, the effective flow of the transformation is the goal. Even if the company has enough strength to put some very popular keywords in front of the line, it is not necessarily the best choice for input and output. Assuming that the site provides a lawyer service, the core keyword as a "lawyer" is generally not a good choice, because the search "lawyer" of the user motivation and purpose is difficult to determine. Users may be looking for a lawyer service, but may also be looking for a bar exam content, but also may be looking for a university professional candidates for guidance, such users come to the site to provide legal services there is no chance to convert to pay customers. If the core keywords as "Beijing lawyer" targeted will be much stronger, the user has revealed a certain purchase intention. Further, if the target keyword is designated as "Beijing criminal Lawyer", the purchase intention or higher business value, is almost certain that the user is looking for specific areas, specific cases of lawyer services, such search users to your site, the possibility of conversion to customers will be greatly improved. To remember, the flow itself is not necessarily an asset, it is likely to be a waste of bandwidth, customer service unnecessary pay, only the effective flow of conversion is the assets. 3.1.4 Search for Diversity search terms are not limited to the popular keywords that we can easily think of. Users use a variety of search terms, many of the webmaster themselves can not imagine. According to the research of the famous market research company Hitwise February 2009, the user actually uses the search term to have the more and more long trend. As shown in table 3-1, the change in the length of user search keywords from January 2008 to January 2009.

Table 3-1 User search terms become longer

keyword Click ratio


Theme


January 2008


December 2008


January 2009


Variation


1 Words


20.96%


20.7%


20.29%


-3%


2 words


24.91%


24.13%


23.65%


-5%


3 Words


22.03%


21.94%


21.92%


0


4 Words


14.54%


14.67%


14.89%


2%


5 Words


8.2%


8.37%


8.68%


6%


6 Words


4.32%


4.47%


4.65%


8%


7 Words


2.23%


2.4%


2.49%


12%


8 words and above


2.81%


3.31%


3.43%


22%

User search term can be seen, search 3 words below the proportion of keywords are declining, search 4 words above the rise, the longer the word to rise more. Hitwise's research is aimed at English search, but there is no reason to think that Chinese search is not the same trend. With more and more search experience, netizens already know that search is very short, general words, often can not find the content they want, and search more specific, longer word effect better. The person who has done the website will find from the traffic analysis, many users now not only search the keyword, even search the complete sentence. Whether from the user's intention and business value, or from the length of the search term, more specific, longer search terms have a very important significance. SEO personnel must know that users in addition to the search industry generic term, but also search which more specific words, the number of searches, so as to determine the site's core keywords. 3.1.5 Find new opportunities, everyone's mind will be limited. People who develop and sell certain products can easily be confined to the words they and their colleagues use most. And users have ever-changing, Internet experience is different, they will search all kinds of words we can not imagine. SEO staff query search engine to provide the keyword extension tool, or analyze the site traffic is a very interesting, and often unexpected work.

My personal experience is that the use of Keyword tool recommendations, mining related keywords, it is easy to pass a few hours, can see too much of their own will not go to search the vocabulary, but there are real users in search. In the process, it is often found that there is a common or obvious trend of words, the integration of these keywords into the site, or even add new columns, is to discover new opportunities, expand the source of content one of the best ways. This article is organized by http://www.yuejingqi.cn!