I do not know have graduated from college more than half a year, as an entry-level SEO, I often like in some forums to see a variety of articles on SEO, my knowledge is basically from the forum or some predecessors on the site to write the article learned. Thanks to these seniors. I am browsing the forum often see some posts, post title is called Seo cheats. As for me with a little experience, I always think that SEO is an orderly process, this process requires continuous observation and analysis, and then develop optimization strategy. This analysis in an SEO process plays a vital role, below I will share their usual SEO analysis direction.
1: From the background of the site data analysis and promotion of the effect
We often use different promotion directions when we promote the website. After we promote a stage, we can look at the site's background data in the traffic, antecedents and other information, and then analyze which direction effect is more obvious, then your next stage of the main promotion will be mainly in that effect more obvious direction.
2: From the long tail keyword in the search engine rankings analysis layout
The current keyword competition has entered the white-hot stage, for some new stations or small and medium-sized sites, long tail keyword is the best way for them to obtain traffic. We can through the long tail keyword in the search engine organic search results in the rankings of the site to do analysis, if the site is included very high, but the flow has not kept up. So it's ten to one because your site has a problem with the organization layout. So the next focus will be on the site layout changes.
3: From your external links to analyze the site included
Included has always been the webmaster worry about the matter, a site included in the number of not only the ranking has an impact, the most direct impact is the flow. Sometimes we find that some sites are included very quickly, or even a few seconds to collect. However, some sites have been slow to be indexed by search engines. What's the reason? At this point you have to analyze your site's external chain situation, especially you are a newly established site. You want to analyze the chain is single, and low quality. If the chain is mainly some of the forum's signature or blog message, then your next priority will be placed in the construction of high-quality outside the chain. You can go to Information publishing site, quiz platform and other places to do high-quality outside the chain. There is the exchange of links, friendship links when as far as possible and the weight of the site to advertise the chain of friends.
4: From the site's bounce rate analysis of user dependencies on the site
As a webmaster In addition to looking at the change in traffic from behind, but also pay special attention to the site's bounce rate. If your site's bounce rate is high, then users are less dependent on your site, they may not come to your site for the second time. As for why jumping out of a high rate may be because the target audience is not the same or your content is not attractive. For these two points, your next step will need to focus on finding the target audience and optimizing the content.
As a seoer, a good analytical ability is crucial, and only those who can analyze it can discover the problem and solve it. Can survive the test of the search engine. This article by the fingerprint film, fingerprint sets http://www.zwm99.com/original reprint should indicate the source, thank you!
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