As a start-up company how to face being cottage

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A start-up company, there are good ideas are inevitably to be a cottage, especially in China, if the same as Tencent's big company cottage, then your life is not too much on the end, if the cottage or was asked to help, how to do? Generally we will think, resolutely resist, try to avoid, the author of this article ( MANNY MEDINA) explores this issue from another perspective.

Risks are obvious, helping competitors start their business, and giving them potential opportunities to destroy you will deter many startups and discourage them, but any good company needs competitors, such as Roberto Goizueta, the former CEO of Coca-Cola, likes to say, "If Pepsi doesn't go first, Coca-Cola invented Coke first. The presence of a competitor proves your strength, their presence suggests that your current market is big and worth fighting for, and that's why VCs always ask who your competitors are, and in this way they sift through the companies that are worth investing in, if you don't have competitors, Wise people will question whether you have enough potential in the field you are doing, and you should think it over.

One more opponent on the market means there's a bunch of relatively good people building this product, the promotion of this product will ultimately lead to a discussion of their products, which push the product to a market or user you never thought of, and it also makes you realize that these markets as well as potential users and competitors solve the problems you are trying to solve. In this way, your competitor becomes part of your marketing effort, and it's free.

Many startups underestimate the scale of their business, and so do your competitors, and they all go through this phase to understand users, potential partners, and marketing channels. Like nine women can't make a baby in one months, it takes a lot of factors to build a business, no matter how much risk money you throw into it, the results are the same, the difficulties you experience in creating a company are the most important, and it may become your umbrella.

But what the writer wants to say is that there is some truth in what the author says, competitors may inspire you to innovate, open up emerging markets, develop different users, partners, and in some ways help you, but if startups run into big companies, the damage from Shanzhai is huge and there's no room for retaliation. The author's point of view is obviously too one-sided.

Via PD