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For hidden links, I believe everyone is familiar with it. However, in recent days, a lot of new webmaster friends, I observed them do the station, found that there are several novice webmaster use the form of hidden links to the operation of the site chain, then for these hidden links is good or bad? believe that many novice webmaster is not very understanding, So today I am here to analyze the harm of hidden links.
Generally speaking of hidden links, webmaster Often the first reaction is the site was hung black chain, in fact, the general hidden link is black hat seo refers to the black chain, and for experienced SEO optimizer, at least in the author's observation is not seen in this way to carry out internal optimization, So let me simply say a few simple tricks to do hidden links.
1, white background under the skin with white text, so that it can not see from the effect above.
2, the link to the picture, so that it does not display.
3, clever use of CSS way to carry out hidden links.
4. Set the link font to 0
The above four kinds of webmaster are commonly used in four methods. The following specific analysis of hidden links good and bad.
(a) Hide the "benefits" of the link.
1, in order to better increase the user experience, will not let users see the article internal links scurrying.
2, reproduced in other people to reproduce our content, it is not easy for the reprint to find, so that will inadvertently give me an extra chain.
In fact, in my years to do the site between, once also a large number of use of hidden links in the form of internal link optimization, for the benefit of these two, other benefits really did not find ~
(b) The "downside" of hidden links.
1, for hidden links, the first is to reduce the search engine spider on the credibility of its pages, because we all know that spider crawling our site pages are made through our site to do the link to guide, but after we do a good job of hiding the link, the user is certainly not see, But it can be found in the source HTML code of the site, so that is what we usually refer to the "Black Hat SEO techniques," perhaps the beginning of the effect is good, but often spiders crawl again and again, when he found that your site is the use of this approach, that is, your site down the right time.
2, hidden links for the weight of our site transmission is also a very big impact, because we all know that a site is formed by tens of thousands of pages, but thousands of pages are through the link and transfer weights to our website homepage, thus forming a circular relationship. However, for the page is actually not the number of links as much as possible, because the link more weight naturally more dispersed, so that its effect is not ideal, especially hidden links, can not enhance the prominence of the link, for the page before the emphasis effect to be far less than hidden links.
3, the hidden link of the page credibility low, why do you say so? Because with the search engine algorithm constantly upgraded, spiders are more and more humane, we from Google and Baidu published SEO consultation can be seen out, such as the most basic 404 pages, 301 jump and so on, fully prove the strong search engine, So the spider is also like our users, when it crawls crawl when suddenly without any warning under the premise of entering another page, if you are a spider how would you feel? There must be a feeling of being cheated, so after the accumulation of time, it will also lead to the credibility of your site collation is very low.
4, when our website page increases day by day, the site's hidden links are more and more, after the accumulation of time, first of all from these hidden links weight transmission is certainly relatively low, from the above 2nd analysis we can see out, then the weight transfer is low, the natural site of the weight of the page is also low , this time to our website ranking influence is also very huge, even after a period of hidden link accumulation, you will suddenly find the site is pulled hair, these are very normal.
Written in the last words, in fact, for hidden links, or belong to "Black hat seo techniques", that is, cheating, sooner or later to be search engine found down the right, so here I do not recommend our webmaster use, especially for novice webmaster, do not leave the site from the beginning scourge. Instead of focusing on hidden links, it is better to learn the layout of links, not only to achieve the same optimization effect, but also more effective to increase the PV value of the site, is the best of both worlds. This article by www.qqyjx.com Artistic conception Xuan Stationmaster original, welcome reprint, Reprint please indicate the source, respect original! All right, share here today, see you next time!