As an entrepreneur, care for some grounding gas entrepreneurial thinking

Absrtact: This Kelly (Kevin Kelly, hereinafter referred to as KK) of China's trip, I am very concerned (Editor Note: Kevin Kelly, "Wired" magazine editor, the best-selling book, "Runaway" author, its comments, ideas on the Internet far-reaching, is the domestic many Internet entrepreneurship

This time Kelly (Kevin Kelly, hereinafter called KK) of China's trip, I am very concerned (Editor Note: Kevin Kelly, "Wired" magazine editor, the best-selling book, "Runaway" author, its comments, ideas on the Internet far-reaching impact, is the domestic many Internet entrepreneurs MA, The common idol of Wang Xiaoquan and others). In addition to a photo like chasing stars, I am more concerned about KK This Chinese line of some of the interviews and dialogues, and was fortunate enough to participate in one of the only 20 people to participate in a private dialogue.

As an entrepreneur, I do not care about KK's futures (futurism) theory, I am more concerned about some of the grounding of entrepreneurial thinking, such as how the start-up companies to find opportunities, how to compete with large companies, how to face their own growth, especially in China 3BAT pattern, you understand.

In KK and Jinshan Network CEO Fu Dialogue, I got some inspiration, this dialogue rare grounding gas, KK cited a large number of cases, from the industrial Revolution to the Internet era, Fu also said a lot of revolutionary history, especially their home product estimate is the Chinese Internet live the most difficult. Now combined with my own experience and understanding, some of my inspirations will be slightly sorted out.

1. How do small companies challenge big companies? The answer: Disruptive competition comes from the edge.

I am most inspired by this view. KK's words are, marginal areas of low profits, unreliable, small market, high risk, but these fringe forces will become more and more, and ultimately subvert the entire industry.

KK told a lot of cases, from the 19th century steam steamer, to Honda's subversion of GM, and then to IBM, Microsoft and Google. In my understanding, KK would like to illustrate two points: one, the closer to the center, the larger company's resource deployment more concentrated, closer to the edge, the more vulnerable; second, the Center of tomorrow will certainly be on the edge of today.

Fu's understanding is more popular, he calls it "differentiated competition", "finding a new division of labor". Fu told a case: Jinshan battery doctor, the typical edge subversion. This category in fact Jinshan created, at first no one attaches importance to, now iOS on Mau (monthly active) to do 30 million, Android easy to do over billion users.

But I have one more question: I know definitely to choose the edge, but how do you know that the edge you choose today will become the center of the future? Perhaps it will become more edge, or simply disappear, the scene would like to ask KK, but there is no chance.

2. How to get rid of the shadow of 3BAT Center? Work with the old and new systems.

The Chinese Internet has been in the shadow of the Giants, the first three portals, and later the bat, now 3BAT. This looks like a huge mountain for entrepreneurs, and what the industry has been trying to do is to make platform-oriented companies more open, and to give entrepreneurs some way out. But the question is, what is the mindset of the entrepreneur?

KK has guidance on this point, his view is to adapt to the central, although the efficiency will be low, even chaos, out of control.

This may sound obscure, and Fu has made some additions. His logic is that big companies tend to do the ultimate on a single point, 3BAT are like this, they become the Chinese Internet heart, lung, liver and other "center", but the future of the Internet and the entire human will become a life, this life in fact there are very many levels, only new areas of innovation and the old system to collaborate, Have the chance to be truly successful.

This is actually a question of the way of thinking. Let's say we see the heart in the chest, the liver is the center of the abdomen, and the brain is the center of the body. But in another way, from the angle of meridian of Chinese Medicine, Qi meridian eight veins, 12 meridians is a kind of "center". To the entrepreneur, only break 3BAT cage, can see new center, new opportunity.

3, when the creator defeated the Big Boss, oneself also became the big Boss, how does it do? Self subversion.

When you have a day has become 3BAT, and how to get rid of the reincarnation of the fate of subversion, well, maybe I think more, just as a child always worry about later will be to Tsinghua or Beida difficult to choose the same. In any case, KK also gave its own answer: must take advantage of their own part of the destruction, it is difficult to hard.

Interestingly, the host asked whether any of the cases were successful. KK cited the example of IBM. IBM is also many times through the gates of hell, self-revolution, and finally tried a service to do the road, became. And the negative example is too much, KK Special mention of Kodak, the invention of the film Kodak watched himself by the digital image to drag down.

In fact, there is a successful case, Apple. Mr Jobs's ipod, in Fu's words, is a kind of subversion, looking for a leading position in the fringe market and then back to the centre. I think the case is persuasive and once again confirms the "edge".

How do you do it specifically? Refining the FU view: 1, self-destruction, looking for their own edge; 2, group, activate the innovation of the big system, learn the pizza culture of Amazon, 3, believe in the value of people.

For entrepreneurship and innovation, I feel KK is an optimist, he saw some things in the United States in China also apply, the key to see how you digest.

Finally, KK in the dialogue with a word of encouragement to entrepreneurs: for entrepreneurs, not too much money, so you can only be forced to develop, to create something new, this is a lucky. Because this is the most scarce thing for a big company.

The above is I participated in this private dialogue some of the records and refining, more hasty, may not be complete and comprehensive. While finishing the idea and the original 3BAT such a big company jumped out of the beginner, the middle also had some twists and turns, especially not only see the big companies also in each other, for our small companies also exhaustive imitation, it is inevitable that some disappointment.

But still think of that sentence, if large companies by imitation can beat small companies, the small company's executive power must be problematic. Choose the right direction and try to do it.