As long as you can meet the needs of the masses, the renminbi will automatically find you

Abstract: "As long as you can meet the needs of the masses, the renminbi will automatically find you." "When Skye Network landed in Na City, the famous IT industry commentator, Hisoft Software marketing director Shongqing joked."

"As long as you can meet the needs of the masses, the renminbi will automatically find you." "When Skye Network landed in Na City, the famous IT industry commentator, Hisoft Software marketing director Shongqing joked."

Shongqing want to say is that the sky network grass-roots market positioning success. This seemingly overnight rise of the mobile internet star, in his view, is a typical invisible champion.

Development

Skye Network was founded in 2005, the founder of Songtao is the Oriental communications value-added Business Department manager, the good work of natural and mobile internet services. He began by positioning Skye on mobile apps, doing the Apple App Store model, which brings together apps developed by mobile apps for mobile users to download.

The earliest net mobile phones for high-end smart machines, Skye the opposite, mainly positioning in the grassroots users, a bit to cater to the 2004 Shanzhai frenzy. As of 2007, Skye users nearly 10 million, the revenue broken 10 million yuan, the same year to get Sequoia China 3.5 million U.S. dollars capital injection. However, the Cottage machine application network traffic is not big, Skye Day is not easy, Songtao said, there are a few months the company can not pay wages, has been in a rut.

Skye continues to plough deep into the shanzhai market, gradually shifting its strategic focus to mobile gaming platforms, which last year launched the bubble-net gaming business, clinging to large numbers of users. The prospectus shows: As of the end of September this year, the user has reached 478.9 million, the cumulative download 3.6 billion times, half a year revenue of 336.7 million yuan.

This is the outline of its December 9 landing in Na city. In the eyes of insiders, it is called China Mobile Internet first share, the reason is in the huge user groups. Shongqing says it wants to thank MediaTek and even thinks Skye is similar to MediaTek's survival strategy, which is that by providing a holistic solution to mobile phone design companies, there is no threshold for mobile-pre-installed bubble platforms and apps. When traffic is generated, Skye can be divided into mobile operators, SP, CP, mobile phone companies.

Confused

The prospectus shows that Skye does rely on Shanzhai to survive. Its ARPU value was about 7.5 yuan in the first half and it didn't look high. However, if it can reach the general proportion that is 25%:75%, Skye ARPU value can reach 30 yuan.

But at least for now it is unlikely. The vast majority of Shanzhai user traffic for 5 yuan, ordinary users usually monthly subscription below 20 Yuan. If Skye continues to blend in with shanzhai or a common functional mobile platform, it may only play the role of a hero who earns no money.

This is precisely what it is facing a hurdle. At present, the handset and the general function of mobile phone market is still up to more than 74%, but the price is less than 1500 yuan or even 1000 yuan of the smart machine markets are expanding. Local handset companies, Motorola and HTC are even pushing low-end smart machines, and the low-end smart software program is bound to hit Skye's non-intelligent software platform-although it has launched software based on the Symbian platform.

The cottage will also encounter policy and supervision. Relevant departments have been in the purification of the market, the first half of this year has been inventory action; The prospectus shows that Skye's SP billing was hit from January to September this year. Songtao's response is very realistic, the company will not be in the smartphone market, China's smartphone market is not very mature, the user needs and not reached a certain degree, at least 3 years will reach the relatively mature, Skye will not be aggressive, will first expand overseas markets.

But the most terrifying fear is direct competition. The market has snow carp, wo and other rivals, terrible Tencent has come in, next year is expected to launch mobile middleware. Songtao says Skye does face challenges. However, financing in place, it will strengthen mobile games, community and brand building, 2011 years will release 12 of mobile phone games products.

It looks like Skye can still be free in the existing market, but after all, it is a public company, and it needs to talk about numbers under pressure from investors such as Sequoia Capital. At least the redwoods are not satisfied. The prospectus shows that due to the change of the fair value of convertible preferred shares, the company has three years of continuous losses, loss of 4.156 million yuan, 134.66 million yuan, 290.16 million yuan. Sequoia has injected more than 3 years, according to the general 3-4-year exit cycle, two years after the Ming or will be left sky, if it is still not bright figure, or will encounter twists and turns.