As the first domestic high automation electric Shangkang with the center, to the tall posture into the industry

Foreword: Recently, the network Storehouse launches "7 Block 9 National Three packs" (storage fee, order operation Fee, national courier fee, the news became the hot topic of the electric business industry, as the first high automation electric Shangkang with the center, to "tall" posture into the industry, but to the onlookers of the electric dealers on the light of far below the industry standard price, Once again, the electrical business warehousing logistics industry into the spotlight, directly launched a 2014-year dual 11 logistics upgrade defense.

August, the dual 11 of the battle has quietly started, all kinds of 2014 double 11 rules, play analysis in the electricity business circle spread. Every year every double 11 must be concerned about the logistics problem has become the focus of the electrical business, double 11 logistics efficiency is always dragging back the cause of what? What cheats can improve warehousing logistics efficiency as much as possible? Through this in-depth analysis, we together to decrypt the promotion of dual 11 logistics efficiency behind the scientific principle, crack "burst warehouse" crisis.

Grasping the six life gate which restricts the efficiency of the dual 11 logistics

In the field visits to investigate a lot of bulk of the sellers, the author found that the current logistics management in the warehouse in the general problems, can be summed up as "Six Life Gate" (as pictured):

Lead to the total logistics cost of the electric dealer in the sales amount of high, efficiency is not discussed.

To find the six life gate, we must pinch the disease pulse, we together to analyze the cause of this:

1, the system is not perfect: Due to the system's warehousing management module function is not sound, resulting in the application of the strategy is scarce, compatible with less types of equipment;

2, Personnel is not professional: the main performance in those who can skilled workers training time is longer, but also can not be replaced, double 11 large number of recruiting temporary operation is not professional;

3, the operation of equipment lag behind: The backward operation of equipment seriously affected the efficiency, and most of the electrical business and do not know what to use the equipment to meet their own needs, and professional equipment prices expensive, off-season idle generation waste;

4, the operation of a simple way: because of the lack of professional warehousing logistics knowledge, only applied to the simplest way of operation, or can think of the best way, but not through the system to achieve;

5, the commodity management is complex: because needs to manage the commodity type, the quantity is more and more, the conventional commodity management pattern cannot meet the development demand more and more;

6, a wide range of sales channels: online direct, network agents, consignment and so on, the electrical Business enterprise logistics operations have higher requirements, the previous business logic can not be applied, and this is also a lot of business headaches one of the problems.

To understand the current problems and find out why, we go back to the enterprise itself, in accordance with its own operational strategy to develop a dual 11 logistics efficiency of the promotion cheats, "fierce material" came

Cheats One: Analysis of internal factors to improve the efficiency of dual 11 logistics

In general, there are many reasons that affect the operation strategy, mainly include shop order total quantity, total SKU quantity, each order quantity, each SKU is ordered frequency, SKU specific characteristics (volume size, storage conditions, batch management, etc.), order area distribution, and different areas of order characteristics analysis and so on.

These complex analysis results can not only be used for logistics decision-making, but also can guide the marketing application and supply chain management of the front-end, take the middle-networking storehouse as an example for the logistics planning of a first-line sports brand in China (figure)

Cheats two: Choose warehousing Logistics Outsourcing run-off double 11

At present, there is a large number of warehousing logistics services companies, including software systems, Third-party Logistics, Planning consulting, courier, Transportation and so on. If it is impossible to improve their logistics efficiency from the internal factors, for "professional people to do professional things" consideration, with third-party service providers is the best choice.

In fact, many brands have already outsourced warehousing logistics business, such as special step, Hong Xing, and so on, will own warehousing logistics business outsourced to a third party, from the product warehousing to the library, the management procedures are by the third party companies to complete, Just designate a staff member monthly on this part of the warehouse operation timely tracking and summary can be.

In recent years, the electrical business also began to pay attention to this piece, the Mallavi, such as some big sellers will outsource the business to improve efficiency, and to demand to drive logistics enterprises to enhance professional service capabilities. Other electric dealers have been hesitant to outsource, the cost of a large number of determinants, they generally think that outsourcing can solve the problem, but the cost of the cost is certainly more than their own "Earth gun" is much higher, not cost-effective. In fact, there is a lot of misunderstanding, we through the most direct case cost calculation of an account, to the average daily amount of 300 single to 400 single garment electric Company as an example:

A simple calculation can be seen, the cost of proprietary logistics for 61650 yuan/month, outsourcing fees for 59040 yuan/month, the total cost reduction of 2610 yuan, the use of third parties can reduce the magnitude of 4.2.

At the same time, with the standardization of the third party industry, the continuous improvement of their own standards, service prices are constantly transparent, to achieve cost control optimization. For example, like "tall" posture into the third party industry in the network warehouse, is currently the highest level of automation of Third-party electrical Warehouse logistics service providers, they in August special period, even light up 7 9 per single/three packs of the price (warehousing costs, order operation fees, national courier fees), with this price to compare the above example cost , dual 11 period not only easy to outsource, can save the logistics cost will be very considerable.

In a word, the electric business enterprise should develop the comprehensive strategy and the actual situation in the warehousing logistics management, combine supply chain management, commodity planning, marketing strategy to set up and plan their different logistics operation mode, logistics network planning, logistics management system to meet the needs of their own business development.