As the official promised, the update has changed dramatically.

Taobao mobile phone on June 11 quietly updated. As the official promised, the update has changed dramatically. How can these changes inspire our sellers friends?

Hope that through this article, we play a good wireless.
First, home

1, "Sweep" and "information" interchange position.

Interpretation: The "Information" menu contains the Wang Wang, logistics assistant and card bag, put to the right side of the more favorable click (because most people are right-handed), and basically on every page has appeared.
This achieves the official propaganda of the hope that the wireless end buyers and sellers closer to the distance, more positive communication.
From this point we can see that the wireless end of the response speed to Wang Wang, the inquiry conversion rate and other service indicators will have greater weight. In view of the wireless end of the night 10 o'clock to 0 points or even 1 points will have a larger flow, here you need to reasonable arrangements for the Sellers evening service time and improve the evening service quality.
2, the Daily good shop to a single shop to show the theme of the market, click into the corresponding theme page, and then display the form of the store, as shown in the following picture:

Interpretation: The wireless end of the daily good store traffic is divided, show more shops, the flow is relatively small. The theme page according to the style to distinguish the good shop, the store baby style uniformity requirements higher.

3, the bottom menu "life" and "special Services" "Game Center" integrated into the "discovery" page, now the content of this page is not much, should also be based on Taobao's wireless strategy to add the corresponding content.
Micro Amoy major changes will be "shop dynamic" (collection and browsing) and "talent shopping" separate, children do not have to worry about their own shop dynamics by the various talent brush screen brush off. Micro Amoy Future will develop into how not to say, the collection shop automatic Micro Amoy fan Add this app changes, at least than before there are playing head point.
Second, the search box
1, the search box default state will be "recent search" and "Hot Recommendation" merged, the recommended keyword reduced.

Interpretation: Recommended keywords do not have to choose to see, the new version of the interface is the default display, click Rate will definitely rise, it must reflect the wireless end of the category, you can refer to.

2, search box under the hot word, in search of some large categories of keywords, will appear corresponding channel entrance, click on the PC will enter the "Theme Market" page. The first screen will have a jump to the two class purpose entrance.

Interpretation: Only use industry words or the category of words search will appear, such as: Men's, dresses and so on. Can play for the purpose of the loitering buyer a shopping guide role. Taobao target traffic will increase. It is worth mentioning that the channel page of the two features shopping guide is all the day cat baby, and women's category Baby pictures all call 800x1200 rectangular diagram.

Third, search results page

1. The "Price" and "credit" sort are integrated under "synthesis", and the filter is moved down to the same row as the sort.

Interpretation: The changes in the order of the side reflects the current wireless traffic is mainly concentrated in the "comprehensive" and "sales" two entrance, can be for the baby's own situation to choose the right keywords to layout these two flow entrance.
"Filter" Now there will be more buyers to use, baby properties of the role of triage will be strengthened, and the optimization of the same as the PC, baby attributes to fill the whole, shop in the baby in the guarantee of the unified style of the premise, in the property can be more diversified layout.
2, the first line of fixed recommendations from the original 12 to 8, and then the position of the following points will change the recommendation from 8 to 4.
Interpretation: The first line of the recommendation to bring more concentration of traffic, the title inside with these words will have a greater capacity to obtain traffic.
3, the new "footprint" is to allow buyers to quickly see the recent browsing of the baby, this special on a comparison artifact, a solution to the buyer in the mobile phone-side of the difficult package.
Interpretation: When buyers enter the "footprint" of this interface to compare, how to allow buyers the first time to recall their baby's selling point to decide to purchase is very important, the main map and detail page matching requirements higher.

Iv. Baby Details page

The mobile phone Taobao app revision, the biggest change is the details page, there are good and bad, see how we look, this time to say a few more important.
1, the default display evaluation from 1 to 3, called the evaluation List of the first 3.

Interpretation: Evaluation of the ranking will be comprehensive consideration, evaluation of content relevance, buyer level, whether there are pictures and other factors, 3 evaluation of the default display of the difficulty of human regulation greatly increased. This is also Taobao hope that the seller will focus more on products and services themselves an attitude bar.

2, "with shop recommendation" from the previous very deep position to directly appear in the mobile phone details page below.

Interpretation: Has been criticized for mobile phone-side association recommended finally improved, which can greatly improve the mobile phone Details page Skip rate, increase the buyer's access depth. Recommend all sellers immediately open, the way is to enter the wireless decoration background for the association baby selection.

2, the old version: if not set up a mobile phone details page, then there will be a very malformed PC page, link invalidation, do not display text, related to the recommendation of the table dislocation and other exotic problems. To view the full version of the PC details page, click on the "Production view computer full version".

NEW: If you do not set the phone Details page, you will directly call the full version of the PC details page, and the computer to see exactly the same.

Interpretation: Conditional or recommended to design a separate mobile phone details page, because the full version of the PC details page in 2G cases will be very slow to open, affecting the browsing experience.
But if only directly to reduce the PC image into the mobile phone details page of the children's shoes, it is recommended to directly delete the details of the mobile phone, so that the system directly call it. Not only can there be a variety of links, but also pictures and fonts will be more than you now use the fake mobile version details page much clearer.
V. End
The mobile phone Taobao app changes a lot of places, it is impossible to say one by one. But no matter how big the change is the following three situations:
One is left must be effective, we need to focus on and use.
The second is to be canceled or weakened must be no one to use, we do not have to spend too much energy on it.
Three is a new addition is to do the test, we go to cooperate with Taobao will not harm, perhaps there are surprises.

Well, after reading the above three kinds of explanation, and then look at this article, perhaps you will have a new harvest!

Wen/Mntze