As the rapid development of the new media, network media will not replace the TV, newspapers and other traditional media

Baidu president and CEO Robin Li said in a media interview today, the network media as a rapid development of the emerging media, will not replace the television, newspapers and other traditional media, but its complementary and mutually support.

Since the seventh session of the May 24 (2010) Beijing network Media "red hometown of Chongqing" started, including Sohu, Sina, NetEase, Baidu, including 35 senior executives to Chongqing to participate in the last week of "Red tour." Baidu's president and CEO Robin Li, who has received media attention for "Google's exit from the Chinese market", has been interviewed by local media for "siege".

Facing the reporter's "New and old media pk theory", Li said that the current free and open media environment has derived "pervasive" information dissemination, in order to obtain a large amount of information, people spend more and more time on the media, information dissemination of the market still has vast space. As a useful addition to the traditional media, he said, at present, many TV programs have begun to try to introduce a large amount of fresh information from the Internet in the traditional information dissemination, and have opened up many such as mobile phone short message platform, audience forum, such as instant interaction, feedback, so that information dissemination from the past passive acceptance gradually to actively participate in the transition, All this proves that the old and new media are not incompatible.

In response to "Google's withdrawal from the Chinese market, Baidu will be" a single big "and other media hot topic, Li smiled and responded that" due to lack of data, Baidu's current share of the domestic market is inconclusive. " And for the recent network of "Phoenix elder sister famous" incident Robin Li more frankly network hype although earn enough eyeballs but actually for short-term results, he said that the content and publicity of the network platform is still its key factor to enlarge the commercial value and achieve long-term development, and the network dominant market positioning will be gradually changed from consumers in the early stage of development to commercial application. With the development of the network into the golden decade of internationalization, how to improve the international communication ability of network media has become a common topic to be explored.