As Yelp's losses narrowed, the importance of moving ends was further underscored

Beijing Time May 2, 2013, the U.S. Review class O2O website Yelp (NYSE:YELP) reported the first quarter of 2013 earnings, the study found that Yelp's overall revenue continued to grow fast, local advertising accounted for a trend of increasing, and profit and loss, Yelp continues to remain in a loss state, But the loss margin narrowed. In the first quarter of 2013, Yelp's monthly average of independent visitors exceeded the 100 million mark for the first time, to 102 million, while the number of independent mobile devices using Yelp for the month reached 10 million; In addition, Yelp also launched the first display ads on the mobile phone, and the importance of the mobile side to Yelp was further highlighted.

Yelp revenue continues to grow fast, local advertising revenue ratio is increasing

In the first quarter of 2013, Yelp achieved revenue of $46.133 million, a 68.5% increase from the same period last year, and 2012 quarter-on-quarter growth of 12.1% per cent in the quarter, and continued to maintain rapid growth in the year-on-year and the chain. The study found that Yelp's revenue growth driver was driven by its geographical expansion, with 26 new markets being added to Yelp in 2012, especially in October 2012, where Qype made Yelp a stronger market position in the European region. These new markets have now been able to contribute to Yelp's revenue growth through early development and integration. The other driver of the fast-growing yelp revenue stems from its continued ability to dig into local market potential, benefiting from the rapid growth of local merchant marketing needs, and the growth of Yelp's local advertising revenue, which accounts for a growing share of overall revenue. By the fourth quarter of 2012, the proportion of local advertising revenue to overall revenue had reached 82.5% per cent, and the 2013 ratio would continue to increase.

Yelp continues to lose money but has narrowed its losses

In terms of profit and loss, Yelp continued to lose money in the first quarter of 2013, with five consecutive quarterly losses since its debut in early 2012. In terms of losses, Yelp lost $4.799 million in the first quarter of 2013, markedly narrower than the 9.833 million dollar losses of the same period in 2012, and a certain improvement over the 5.319 million dollars in the 2012 quarter. Product Consulting found that Yelp sales and market cost rate, administrative cost rate of the two have a certain extent of decline is the main reason for its revenue improvement. In the first quarter of 2013, Yelp had a sales and market cost rate of 61.1%, and 62.3% in the same period in 2012, while Yelp had a 19% per cent administrative cost in the first quarter of 2013, compared with 39.2% in the first quarter of 2012.

The number of independent mobile devices using Yelp continues to grow, and the importance of moving ends is further underscored

For the first quarter of 2013, Yelp's monthly average of independent visitors exceeded the 100 million mark, 102 million. In the background of the mobile Internet becoming a trend, the importance of Yelp to the mobile end is obviously improved, and the traffic on the mobile end is increased obviously. In the first quarter of 2013, the number of mobile devices using Yelp mobile apps reached 10 million per month, up 3.7 million from 6.3 million in 2012, and 8.7% in the fourth quarter of 2012 compared with 9.2 million. In the first quarter of 2013, 36% of the local ads on Yelp were displayed on mobile, with 25% per cent in the fourth quarter of 2012 and with significant data growth, earnings revealed. Also, in the first quarter of 2013, Yelp launched display ads on the mobile side for the first time. Yelp announced in its third quarter of 2012 that 45% of its search requests came from mobile app,2013 in the first quarter of the year, which must have exceeded 50%. For Yelp, the mobile end is now an important source of traffic entry and advertising revenue, and the importance of the mobile end to Yelp will be further highlighted as users continue to move to the mobile end in the future.

Yelp expects revenues to be between 52.5 million and 53.5 million dollars in the second quarter of 2013, up about 62% per cent year-on-year. For the whole of 2013, Yelp expects total revenue to be between 216 million and 218 million dollars, up 58% from 2012 's 138 million. While Yelp is still focused on expansion and its sales and market spending will continue to remain high, the likelihood of 2013 Yelp being profitable is slim, the consultancy said. In 2013, Yelp is likely to continue its international expansion on the basis of an integrated qype, with the number of international markets and the U.S. home market coming closer in 2013. For Yelp's Chinese peer-review network, the continued loss of Yelp will, to some extent, affect its listing prospects. Compared to Yelp, the public comment network after 10 years of development, in all aspects of indicators and yelp compared to the advantages of the poor: the number of reviews, in the first quarter of 2013, Yelp and the public comment network of 39 million and 25 million respectively, the number of businesses included, the public comment on the network 2.5 million, And Yelp is about 1 million; in terms of user volume, Yelp's monthly average of 102 million users per month in the first quarter of 2013, over 60 million months of active user reviews. Published in the previous period of the "10-year-old public comments, 10 unresolved issues" mentioned that the public comments on the degree of international and innovative and other aspects have a certain disadvantage; In order to achieve the listing, the public comments need to ensure the development speed of the premise to enhance profitability.

    Original articles, reproduced please indicate the Source: Huang (Research director of quality, the Internet industry analyst), Sina Weibo @ Huang.