Recently, the Asia-Pacific online tourism industry's top event wit (Web in Travel) held in Singapore, China's first high-end holiday apartments booking platform, co-founder and CTO Melissa Yang invited to attend the meeting with industry experts to discuss the holiday leasing model (vacation Rental The prospect of the Asia-Pacific region, the passers-by model has become the focus of the industry's elite.
The world is quietly rising
Since June 2011 HomeAway successfully listed, holiday leasing mode (vacation rental) popular in Europe and America. At the same time, the holiday leasing model (vacation rental) in the Asia-Pacific region is also a great market potential. In particular, copy to the model continues to replicate, the emergence of dozens of short rental platform, emerging market demand and "cottage" business model so that the holiday rental (vacation rental) full of prospects and opportunities, winning the favor of many investors. The Asia-Pacific holiday leasing industry received the most investment in 2011, according to data from the right investment community, the authoritative US data research firm.
May 16, 2012, passers-by announced the completion of the first round of financing, by the international famous investment institutions, "the speed of Light", the well-known investment institutions "ding-hui venture", as well as the domestic tourism giant "Ctrip", the global holiday apartment industry giant "HomeAway" four top institutions. The industry believes that the www.tujia.com network by virtue of innovative business model, in the formal operation of a short period of 5 months to complete a round of financing, whether in the domestic or international, "passers-by-style" O2O Vacation rental service model is gradually emerging as the leader of new markets.
Passers-by-the leader of Asia-Pacific VR model
Passers-by in the national tourism destination selected High-quality apartments, offline with a high star hotel-style services, including personalized airport pick-up. The online platform (www.tujua.com) provides a wealth of detailed information to make it easy for visitors to choose and book. Home network since December 2011 officially on-line operation, has opened 53 tourist destinations, has won a good reputation in the market. 97% of visitors who have been to the resort apartment will be willing to recommend it to a friend. A Weihai tourist in transit home network reviews said "from the hardware, it is not worse than four stars, but also more family warmth, home convenience, from the service staff attitude, it is super praise!" Because Weihai side of the management and services, we have chosen to Qingdao, the future will choose passers-by! ”
O2O Vacation Rental service model, the foreign advanced technology and service concept and the perfect combination of local conditions, to provide tourists with online to the good experience, so that owners in the resort of idle real estate value-added, become a holiday leasing business in China's development industry benchmark.
(China's first high-end holiday apartment reservation platform, home network)
Travel trends focus on the passers-by
For more than seven years, wit has been focusing on the Asia-Pacific tourism industry's leading innovation model, working with industry elites to explore the development of tourism, sharing experience in marketing distribution and advanced technology. The great potential of China's tourism market is always the focus of discussion. Melissa Yang, co-founder and CTO of the Home network, shared the innovation trend of China's online tourism market and the results of the past year in this wit. The participants expressed a high level of interest, especially for the passers-by to determine the "O2O mode" of the original intention and the development of passers-by and so on, very optimistic.
"From the development of China's tourism industry, more and more mature tourists, no longer only the pursuit of low-cost, more attention to service quality, family units for the free line products more favored." Compared with Europe and the United States, China's market trust system is relatively weak, and Chinese tourists to service quality is higher. In response to this Chinese characteristics, passers-by provide boutique housing and professional services, by the pursuit of tourists. Vacation Apartments as a new tourist accommodation choice, the advantages of prominent: for example, the house than the hotel spacious, can cook, rich availability, privacy, good, cost-effective. These are attractive to holiday-goers, especially families and friends. Melissa Yang said.
Passers-by will introduce the concept of "holiday leasing" into China, and adopt the local innovation mechanism to meet the demands of high-end leisure resorts, so as to standardize, brand, market and scale the holiday leasing. China's tourism to bring more and better choice of vacation accommodation, so that the Chinese model to drive the Asia-Pacific region similar business development play an important role.