Asian education forces are affecting the American market

Absrtact: If the United States is the world's leading provider of educational technology, Asia is an important laboratory for rapid development. There are several important reasons for this: Asia has the world's largest K-12 user base. University enrolment is

If the United States is the world's leading education technology, then Asia is a high-speed development of important laboratories. There are several important reasons to say this:

Asia has the world's largest K-12 user base.

University enrolment is on the rise.

The depth of the Internet and the infiltration of social media.

The competitive examination system.

Education expenditure accounted for a very high proportion of the total household expenditure.

In addition, educational power from Asia is affecting the mature but slow-growing market in the United States. The impact is extensive and profound, including the provision of basic education for companies, universities, even investors and entrepreneurs.

Looking at a recently released List of America's most popular education companies, more than half of companies rely on international students to increase their incomes. MOOC, as a low-cost and even free model, has undoubtedly been greatly influenced by global markets in school enrolment and income, including Coursera, EdX, Udacity, Udemy and even Minerva. and language-learning startups Open Chinese, Duolingo are also trying to meet the needs of Asian and other global students to get a predictable growth (the largest round of language learning product finance this year (VIPABC) is dominated by Chinese investors, The financing amount is 100 million USD). In addition, the main adaptive learning start-up company Knewton, also announced recently with South Korea's Chungdahm company, the two sides will work together to expand the global market. Before the partnership was reached, Knewton had just received a B-round financing from Atomico, an international investment agency.

All the trends tell the Truth: Asia is rising fast and becoming the center of global Education.

First, the Asian education market is huge, and Asia's K-12 enrollment rate is 10 times times higher than America's, and the market will be over $6 million trillion. According to an OECD report: by 2020, the world's 25-34-year-old population with a college education will reach 204 million, Asia will occupy more than half of the share of 55%, of which China accounted for 29%, India accounted for 12% (it is noteworthy that the United States will be 11% The numbers will fall behind India).

Second, Asia is the world's fastest growing online education market. In key areas, including gaming teaching, mobile learning, and social based learning products, Asia is already in the lead.

You can look at several data:

By 2018, Asia would account for 25% of the global e-learning (e) Market (estimated to be 53 billion per cent of global earnings), with the top 7 countries: Vietnam, China, Thailand, Malaysia, Indonesia, Burma, Nepal and Pakistan.

The market for Mobile Learning (Learning), machine learning (m-learning) will grow rapidly, from 2014 2.3 billion to 12.3 billion in 2020, to 4.5 times times the growth.

The world's 247 billion language markets will continue to grow in demand from Asian students.

By 2017, Asia will occupy 64% of the world's gaming market, and 27% will be a learning market based on simulation games.

Third, Asian governments face enormous employment pressures, and they need to create more platforms to help people receive education and skills training. The number of working-age populations in 2025 will rapidly expand in South Asian countries, particularly India, Pakistan and Bangladesh, where the vast majority of people are less educated.

Four, the global Research and development center has gradually shifted to Asia, so the demand for High-tech talent will also increase. This phenomenon will expand a new area, is 300 billion of the enterprise training market.

The education ecosystem in Asia is trying to solve certain market failures in its own way, including providing deeper localization, user interface and lower cost structures.

And from the point of view of investors and entrepreneurs, 2014 years are creating a new record.

Venture capital in online education reached a new height in 2014:14.2 billion, including many big Asian corporate investors such as China's millet, Alibaba and Citic, Wipro of India and Japanese education giant Benesse. At the same time, online-educated startups are everywhere: from adaptive learning platforms to knowre and Kungfu mathematics to social networking products kelase,zenius,brainly and classdo, and career MOOC platform Geek College and Deltaviet, test platform rankjunction, early education platform Qll,revotech and TAAMKRU, and exam preparation products Mana.bo and Rockit Online.

In other areas, the restructuring of Asia and the updating of the existing market layout and product line are also taking place in the field of education. Asia's savvy localization strategy and the creation of new technologies have sparked a new wave of innovation, including start-ups and opportunistic companies.

Finally, there is a little memo for American educational investors and entrepreneurs: if you want to hit a hole in the world, first you have to conquer the Asian market.